The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Points: 25.0
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Trouble Maker
Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
Points: 15.0
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Points: 15.0
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
Points: 15.0
Who?
Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single
Points: 10.0
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
X Exhibition
Agency: Sense Brand & Identity Consultant / Shenzhen Client: SGDA & Loook Category: Environmental Design / Campaign
Points: 5.0
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Points: 5.0
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
The sticky poster
Agency: JWT HK / Hong Kong Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Say Goodbye
Agency: Ogilvy & Mather / Hong Kong Client: Motorola Category: Mobile Advertising / Single
Points: 5.0
Bush
Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Email Marketing / Single
Points: 5.0
Gunshot Sticker
Agency: Grey Hong Kong / Hong Kong Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Target Practice
Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 5.0
Hot Water
Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
adidas Olympic Launch
Agency: TBWA\China / Shanghai Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
VW Campaign
Agency: BatesAsia Shanghai / Shanghai Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong Client: The Economist Category: Collateral Design / Posters - Single
Points: 5.0
Animals/Giraffe/Tiger/Bats
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Points: 5.0
Zheng He/Columbus/Zhou Yu
Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign
Points: 5.0
paper-cut
Agency: INVISIBLE/guangzhou / guangzhou Client: long term Category: Collateral Design / Posters - Campaign
Points: 5.0
Big Business¢ò-1
Agency: Sense Brand & Identity Consultant / Shenzhen Client: Sense Publish Category: Collateral Design / Posters - Campaign
Points: 5.0
Hello Freedom
Agency: Ogilvy Beijing / Beijing Client: Motorola Category: Microsites / Product-Specific Subsites
Points: 5.0
Pop Card
Agency: The Goldfish Creative / Hong Kong Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
Reverse
Agency: Leo Burnett Ltd / Hong Kong Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Wptt Contraceptive
Title:
Trouble Maker
Category:
Package Design / Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
DHL Express (HK) Ltd
Title:
Gridlock
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SGDA & Loook
Title:
X Exhibition
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Unicef
Title:
Invisible Child
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Motorola
Title:
Say Goodbye
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
scmp.com
Title:
Bush
Category:
Email Marketing / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Amnesty International Hong Kong
Title:
Gunshot Sticker
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
WWF
Title:
Target Practice
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Hot Water
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2008 Design Merit Award
Points:
5.0
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Simon Tan
Title:
VW Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Changlong Night Safari
Title:
Animals/Giraffe/Tiger/Bats
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Wu Liang Ye
Title:
Zheng He/Columbus/Zhou Yu
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
long term
Title:
paper-cut
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Sense Publish
Title:
Big Business¢ò-1
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Motorola
Title:
Hello Freedom
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
The Goldfish Creative
Title:
Pop Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Points:
5.0