The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


China

Client

Title

Category

Award

Points

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 75.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign Points: 25.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 25.0
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 25.0
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community Points: 15.0
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single Points: 15.0
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile Points: 15.0
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated Points: 15.0
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series Points: 15.0
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design Points: 15.0
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration Points: 10.0
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema Points: 10.0
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single Points: 10.0
Rebirth After Reading Agency: Cheil China / Beijing Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 10.0
Making Clothing Donation Instantly Rewarding Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces Points: 10.0
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design Points: 10.0
Liu Xiaodong’s Hotan Project & Xinjiang Research Agency: Xiao Mage Cheng Zi / Beijing Client: Today Art Museum Category: Public Service - Design / Publication Design Points: 10.0
MIC Agency: Y&R Beijing / Beijing Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign Points: 5.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only Points: 5.0
STAGES Agency: Y&R Beijing / Beijing Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign Points: 5.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single Points: 5.0
Coke 2nd Life Caps Agency: Ogilvy Beijing / Beijing Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 5.0
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated Points: 5.0
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces Points: 5.0
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea Agency: Xinlin Teahouse / Shantou Client: Xinlin Teahouse Category: Package Design / Single or Series Points: 5.0
Emotions concerning the Solar Terms Agency: T-Change Design Studio / Nanjing Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series Points: 5.0
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Public Service - Design / Promotional Items - Single or Series Points: 5.0
Sun Hung Kai Properties ' Instant Newspaper Recycler' Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series Points: 5.0
Cannot leave books behind Graphics Design Exhibition in Chengdu Agency: qing zhao / Nanjing Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series Points: 5.0
A Cut Above Agency: Y&R Shanghai / Shanghai Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single Points: 5.0
STAGES Agency: Y&R Beijing / Beijing Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series Points: 5.0
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations Points: 5.0

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

2015 Intellectual Property Gold Pencil

75.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Outdoor / Outdoor - Campaign

2015 Print & Outdoor Gold Pencil

25.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Gold Pencil

25.0

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

2015 Mobile Silver Pencil

15.0

Volkswagen

Eyes on the Road

Innovation in Video / Single

2015 Film Silver Pencil

15.0

Volkswagen

Eyes on the Road

Digital Direct Marketing / Mobile

2015 Direct Silver Pencil

15.0

HAIER

LIGHT AFTER SCHOOL

Design for the Greater Good / For-Profit Initiated

2015 Design Silver Pencil

15.0

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

2015 Design Silver Pencil

15.0

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

2015 Design Silver Pencil

15.0

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Use of Technology / Product & Mobile Integration

2015 Mobile Bronze Pencil

10.0

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

2015 Film Bronze Pencil

10.0

Volkswagen

Eyes on the Road

Cinema Advertising / Short Form - :90 & Under - Single

2015 Film Bronze Pencil

10.0

Friends of Nature

Rebirth After Reading

Intellectual Property & Products / Experimental / Internal Projects / R&D

2015 Intellectual Property Bronze Pencil

10.0

China Foundation for Poverty Alleviation

Making Clothing Donation Instantly Rewarding

Experiences / Outdoor Spaces

2015 Design Bronze Pencil

10.0

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

2015 Design Bronze Pencil

10.0

Today Art Museum

Liu Xiaodong’s Hotan Project & Xinjiang Research

Public Service - Design / Publication Design

2015 Design Bronze Pencil

10.0

Penguin China-audio books

MIC

Outdoor / Billboards or Transit - Campaign

2015 Print & Outdoor Merit Award

5.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Print Craft / Art Direction - Single Only

2015 Print & Outdoor Merit Award

5.0

Penguin China-Ladybird

STAGES

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Video / Television - Single

2015 Film Merit Award

5.0

Coca Cola

Coke 2nd Life Caps

Intellectual Property & Products / Experimental / Internal Projects / R&D

2015 Intellectual Property Merit Award

5.0

Center for Psychological Research, Shenyang

Words Can Be Weapons

Design for the Greater Good / Government / Non-Profit Initiated

2015 Design Merit Award

5.0

Center for Psychological Research, Shenyang

Words Can Be Weapons

Experiences / Indoor Spaces

2015 Design Merit Award

5.0

Xinlin Teahouse

Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea

Package Design / Single or Series

2015 Design Merit Award

5.0

Day Day Up Design Consultants Co.,Ltd

Emotions concerning the Solar Terms

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Merit Award

5.0

HAIER

LIGHT AFTER SCHOOL

Public Service - Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

Sun Hung Kai Properties

Sun Hung Kai Properties ' Instant Newspaper Recycler'

Collateral Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

Hanqingtang Deisgn

Cannot leave books behind Graphics Design Exhibition in Chengdu

Collateral Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

Zhang Xiao Quan Kitchen Knife

A Cut Above

Collateral Design / P.O.P. & In-Store - Single

2015 Design Merit Award

5.0

Penguin China-Ladybird

STAGES

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

Center for Psychological Research, Shenyang

Words Can Be Weapons

Public Service - Experiential / Events, Competitions & Installations

2015 Cross-Platform Merit Award

5.0

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