The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Points: 15.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 15.0
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Points: 10.0
Fashion Intelligence Index
Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
Enchantment of Handwriting
Agency: Day Day Up Design Consultancy Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Points: 5.0
Insatiably Learning
Agency: Qu minmin & Jiang qian / Nanjing Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Points: 5.0
GDC15
Agency: T-Change Design Co.,Ltd / Nanjing Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
Points: 5.0
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Hi Milk
Agency: L3 Branding Experience Design Center / Beijing Client: Inner Mongolia Mengniu Dairy Category: Consumer - Package Design / Single or Series
Points: 5.0
Bug Configurator
Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft - Sound Design / Sound Design
Points: 5.0
Stop Motion
Agency: One Plus Partnership Limited / Hong Kong Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 5.0
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Mobile / Mobile
Points: 5.0
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
Points: 5.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Integrated Branding / Online
Points: 5.0
Less Car. More Space.
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Typeself
Agency: Wieden+Kennedy / Shanghai Client: Wieden+Kennedy Shanghai Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product
Points: 5.0
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
Points: 5.0
Fragile Friends
Agency: Cheil China / Beijing Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Beijing Subway
Agency: Grey Group China / Beijing Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Douban - The Inner Space
Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Client:
Baidu
Title:
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Hang Lung Properties
Title:
Fashion Intelligence Index
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
Phoenix Fine Arts Publishing
Title:
Enchantment of Handwriting
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Phoenix Fine Arts Publishing
Title:
Insatiably Learning
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Shenzhen Graphic Design Association (SGDA)
Title:
GDC15
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Inner Mongolia Mengniu Dairy
Title:
Hi Milk
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Bug Configurator
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Hubei Insun Cinema Film
Title:
Stop Motion
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
Alibaba Group
Title:
The double 11 speech of The White House President of the United States
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Award:
2016 Design Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Nike China
Title:
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Mercedes-Benz Hong Kong
Title:
Less Car. More Space.
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Wieden+Kennedy Shanghai
Title:
Typeself
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Changyou Online Game Developer
Title:
Mother
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
IFAW&IFENG
Title:
Fragile Friends
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Beijing Subway
Title:
Beijing Subway
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Douban
Title:
Douban - The Inner Space
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Merit Award
Points:
5.0