The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
XX
Agency: Xiao Mage & Cheng Zi / Beijing Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Points: 25.0
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Points: 15.0
#BeTheirEyes
Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 10.0
#BeTheirEyes
Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
branding
Agency: Minmin Qu&Qian Jiang / Nanjing Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Points: 5.0
Li Detach He Attach
Agency: Han Qing Tang Design CO., LTD. / Nanjing Client: China architecture&building press Category: Editorial / Book Layout Design
Points: 5.0
Sixty Years of Taohuawu New Year Prints
Agency: T-Change Design Co.,Ltd / Nanjing Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design
Points: 5.0
Shower Battle
Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Points: 5.0
SMS Last Words
Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Points: 5.0
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Points: 5.0
Prison of the Head
Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Posters - Series
Points: 5.0
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Single
Points: 5.0
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
SIGNEMOJI
Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
Points: 5.0
Very Chocolate
Agency: Cheil / Hong Kong Client: Very Chocolate Category: Packaging / Mass-market
Points: 5.0
Cloudy Tea
Agency: LinShaobin Design / Shantou Client: Runyuanchang Category: Packaging / Specialty
Points: 5.0
A rice package in koi shape.
Agency: Wain / Beijing Client: Suyuan Food Group Category: Packaging / Specialty
Points: 5.0
SIGNEMOJI
Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Points: 5.0
SMS Last Words
Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
Points: 5.0
Prison of the Head
Agency: The Nine / Shanghai Client: Amnesty International Category: Motion Graphics / Series
Points: 5.0
Prison of the Head
Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Client:
China Architecture & Building Press
Title:
XX
Category:
Editorial / Book Layout Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Samsung
Title:
#BeTheirEyes
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
#BeTheirEyes
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Hello Angel
Title:
Nappy Notes
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
phoenix fine arts publishing.ltd
Title:
branding
Category:
Editorial / Book Layout Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
China architecture&building press
Title:
Li Detach He Attach
Category:
Editorial / Book Layout Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Suzhou Taohuawu Woodblock Year Prints Society
Title:
Sixty Years of Taohuawu New Year Prints
Category:
Editorial / Book Layout Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Global Road Safety Partnership
Title:
SMS Last Words
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
#BeTheirEyes
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Very Chocolate
Title:
Very Chocolate
Category:
Packaging / Mass-market
Award:
2017 Design Merit Award
Points:
5.0
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Prison of the Head
Category:
Motion Graphics / Series
Award:
2017 Design Merit Award
Points:
5.0