The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
Points: 15.0
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
Points: 15.0
Mountain Tea - Song
Agency: Linshaobin design / Shantou Client: Guangzhou Song's club Category: Packaging / Specialty
Points: 15.0
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Points: 15.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
Points: 10.0
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Points: 10.0
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Points: 2.0
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
Points: 2.0
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Points: 2.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
Points: 2.0
2018 LIANZHOU FOTO
Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Points: 2.0
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen Client: Tian Shui Category: Branding / Identity System
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing +  Artron Art Printing Co., Ltd. / Shanghai Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Points: 2.0
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
Points: 2.0
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
Points: 2.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
Points: 2.0
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Points: 2.0
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Points: 2.0
52 Mayors of Danzhai
Agency: Ogilvy / Beijing Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Points: 2.0
Superfine Defined
Agency: Toby Ng Design / Hong Kong Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Points: 2.0
REACTLAND
Agency: Wieden+Kennedy / Shanghai Client: Nike Greater China Category: Gaming / Physical Games
Points: 2.0
Grandpa's Private Tea
Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
Points: 2.0
Handheld Concert
Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
Points: 2.0
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Kungfu Water
Agency: The Nine X Insight Group / Shanghai Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
Points: 2.0
Come Home Safely
Agency: Baidu / Beijing + F5 / Shanghai Client: Baidu Category: Integrated Digital & Physical Product
Points: 2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nanjing Press
Title:
The 9th National Book Design Art Exhibition Excellent Works Collection
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
commercial press
Title:
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Category:
Editorial / Books
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Central Academy of Fine Art, China
Title:
Exhibition of Anselm Kiefer
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Craft / Illustration
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Tai Tak Takeo Fine Paper
Title:
Superfine Defined
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
REACTLAND
Category:
Gaming / Physical Games
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Guiding Tea Co., Ltd
Title:
Grandpa's Private Tea
Category:
Packaging / Specialty
Award:
2019 Design Merit Award
Points:
2.0
Client:
Rokid Me / The Portable Smart Speaker
Title:
Handheld Concert
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Merit Award
Points:
2.0
Client:
Vatti / Trinity Healthy Dishwasher
Title:
Kungfu Water
Category:
Moving Image / Single
Award:
2019 Design Merit Award
Points:
2.0