The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Country Rankings

 


China

Client

Title

Category

Award

Points

BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming Points: 25.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration Points: 25.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology Points: 15.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential Points: 15.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign Points: 15.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction Points: 15.0
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps Points: 15.0
Nike 2019 Beijing 99 Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction Points: 15.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign Points: 10.0
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single Points: 10.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign Points: 10.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction Points: 10.0
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Events & Experiential Points: 2.0
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications Points: 2.0
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile Points: 2.0
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single Points: 2.0
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Branding / Logo Points: 2.0
The Carbonation Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System Points: 2.0
2019 UABB Brand Promotion Identity Agency: another design / Guangzhou Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System Points: 2.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Magazine / Campaign Points: 2.0
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content Points: 2.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Posters / Campaign Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Craft / Use of Technology Points: 2.0
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Editing / Single Points: 2.0
LOLOSOSO – 60 years of anothermountainman Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong Client: Joint Publishing Category: Editorial / Books Points: 2.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology Points: 2.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Posters / Campaign Points: 2.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction Points: 2.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction Points: 2.0
Space to Create Agency: Ogilvy / Hong Kong Client: Foundry 852 Category: Typography / Dynamic / In Motion Points: 2.0
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion Points: 2.0
Inside Muses Agency: Toby Ng Design / Hong Kong Client: K11 MUSEA Category: Promotional / Booklets & Brochures Points: 2.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Craft / Photography Points: 2.0
Moonments Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai Client: Wechat Category: Craft / Use of Visuals Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology Points: 2.0
Figlia - Feminine by Nature Agency: Superunion / Hong Kong Client: Agricola Dargenio Category: Packaging / Specialty Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical Points: 2.0
999 LOVE WITHOUT ITCH OF HEART Lipstick Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging Points: 2.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0

Samsung

BACK2LIFE

Gaming

2020 Mobile Gold Pencil

25.0

Samsung

BACK2LIFE

Gaming / Branded Games

2020 Interactive & Online Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

2020 Print Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

2020 Out of Home Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

2020 Print Gold Pencil

25.0

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

2020 Experiential & Immersive Silver Pencil

15.0

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

2020 Out of Home Silver Pencil

15.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

2020 Print Silver Pencil

15.0

Yum China

Pocket Franchise

Mobile Apps

2020 Branded Entertainment Silver Pencil

15.0

Nike

Nike 2019 Beijing 99

Craft / Art Direction

2020 Branded Entertainment Silver Pencil

15.0

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Bronze Pencil

10.0

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Bronze Pencil

10.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

2020 Out of Home Bronze Pencil

10.0

Nike

The Great Chase

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

2020 Print Bronze Pencil

10.0

Tencent Foundation, China Organ Donation

A Team of One

Events & Experiential

2020 Public Relations Merit Award

2.0

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

2020 Film Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung

BACK2LIFE

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Applications

2020 Mobile Merit Award

2.0

Tencent Foundation, China Organ Donation

A Team of One

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Samsung

BACK2LIFE

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Yum China

Pocket Franchise

Social Channel / Single Platform

2020 Social Media Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

SHENZHEN FASHION WEEK

Forge Ahead

Branding / Logo

2020 Design Merit Award

2.0

The Carbonation

The Carbonation

Branding / Identity System

2020 Design Merit Award

2.0

Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office

2019 UABB Brand Promotion Identity

Branding / Identity System

2020 Design Merit Award

2.0

Greenpeace

#CleanAirNow

Magazine / Campaign

2020 Print Merit Award

2.0

AB InBev China

Kiss Bottle

User-Generated Content

2020 Social Media Merit Award

2.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Posters / Campaign

2020 Print Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

Nike

The Great Chase

Craft - Editing / Single

2020 Moving Image Craft Merit Award

2.0

Joint Publishing

LOLOSOSO – 60 years of anothermountainman

Editorial / Books

2020 Design Merit Award

2.0

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

Greenpeace

#CleanAirNow

Posters / Campaign

2020 Print Merit Award

2.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

2020 Out of Home Merit Award

2.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

2020 Out of Home Merit Award

2.0

Foundry 852

Space to Create

Typography / Dynamic / In Motion

2020 Design Merit Award

2.0

SHENZHEN FASHION WEEK

Forge Ahead

Typography / Dynamic / In Motion

2020 Design Merit Award

2.0

K11 MUSEA

Inside Muses

Promotional / Booklets & Brochures

2020 Design Merit Award

2.0

Greenpeace

#CleanAirNow

Craft / Photography

2020 Print Merit Award

2.0

Wechat

Moonments

Craft / Use of Visuals

2020 Social Media Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Use of Technology

2020 Moving Image Craft Merit Award

2.0

Agricola Dargenio

Figlia - Feminine by Nature

Packaging / Specialty

2020 Design Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Samsung

BACK2LIFE

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

San Jiu Medicine Trade Co.,Ltd.

999 LOVE WITHOUT ITCH OF HEART Lipstick

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Follow Us