The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
China
Client
Title
Category
Award
Points
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming
Points: 25.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Points: 25.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Points: 25.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Points: 15.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
Points: 15.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Points: 15.0
Pocket Franchise
Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
Points: 15.0
Nike 2019 Beijing 99
Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction
Points: 15.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Points: 10.0
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
Points: 10.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Points: 10.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Points: 10.0
A Team of One
Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Points: 2.0
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Points: 2.0
Fatal Recognition
Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness
Points: 2.0
Fatal Recognition
Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications
Points: 2.0
A Team of One
Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile
Points: 2.0
Pocket Franchise
Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
Points: 2.0
Forge Ahead
Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Branding / Logo
Points: 2.0
The Carbonation
Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System
Points: 2.0
2019 UABB Brand Promotion Identity
Agency: another design / Guangzhou Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Magazine / Campaign
Points: 2.0
Kiss Bottle
Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
Points: 2.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Posters / Campaign
Points: 2.0
Fatal Recognition
Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Craft / Use of Technology
Points: 2.0
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Editing / Single
Points: 2.0
LOLOSOSO – 60 years of anothermountainman
Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong Client: Joint Publishing Category: Editorial / Books
Points: 2.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Posters / Campaign
Points: 2.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Points: 2.0
A Sweet Escape
Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Points: 2.0
Space to Create
Agency: Ogilvy / Hong Kong Client: Foundry 852 Category: Typography / Dynamic / In Motion
Points: 2.0
Forge Ahead
Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
Points: 2.0
Inside Muses
Agency: Toby Ng Design / Hong Kong Client: K11 MUSEA Category: Promotional / Booklets & Brochures
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Craft / Photography
Points: 2.0
Moonments
Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai Client: Wechat Category: Craft / Use of Visuals
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology
Points: 2.0
Figlia - Feminine by Nature
Agency: Superunion / Hong Kong Client: Agricola Dargenio Category: Packaging / Specialty
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Points: 2.0
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Points: 2.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0