The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


China

Client

Title

Category

Award

Points

A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration Points: 25.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming Points: 25.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games Points: 25.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction Points: 15.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential Points: 15.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology Points: 15.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign Points: 15.0
Nike 2019 Beijing 99 Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction Points: 15.0
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps Points: 15.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction Points: 10.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign Points: 10.0
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single Points: 10.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign Points: 10.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Craft / Photography Points: 2.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Posters / Campaign Points: 2.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Posters / Campaign Points: 2.0
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Magazine / Campaign Points: 2.0
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Use of Technology Points: 2.0
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital / Web & Mobile Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile Points: 2.0
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile Points: 2.0
999 LOVE WITHOUT ITCH OF HEART Lipstick Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology Points: 2.0
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Editing / Single Points: 2.0
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Events & Experiential Points: 2.0
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Moonments Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai Client: Wechat Category: Craft / Use of Visuals Points: 2.0
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content Points: 2.0
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform Points: 2.0
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction Points: 2.0
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications Points: 2.0
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising Points: 2.0
8000km Runway Agency: Goodzilla / Shanghai Client: Jack Jones Category: Online Films & Video / Long Form - Single Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology Points: 2.0
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Craft / Use of Technology Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile Points: 2.0
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single Points: 2.0
Figlia - Feminine by Nature Agency: Superunion / Hong Kong Client: Agricola Dargenio Category: Packaging / Specialty Points: 2.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

2020 Print Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

2020 Print Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

2020 Out of Home Gold Pencil

25.0

Samsung

BACK2LIFE

Gaming

2020 Mobile Gold Pencil

25.0

Samsung

BACK2LIFE

Gaming / Branded Games

2020 Interactive & Online Gold Pencil

25.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

2020 Print Silver Pencil

15.0

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

2020 Experiential & Immersive Silver Pencil

15.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

2020 Out of Home Silver Pencil

15.0

Nike

Nike 2019 Beijing 99

Craft / Art Direction

2020 Branded Entertainment Silver Pencil

15.0

Yum China

Pocket Franchise

Mobile Apps

2020 Branded Entertainment Silver Pencil

15.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

2020 Print Bronze Pencil

10.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

Nike

The Great Chase

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Bronze Pencil

10.0

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Bronze Pencil

10.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

2020 Out of Home Bronze Pencil

10.0

Greenpeace

#CleanAirNow

Craft / Photography

2020 Print Merit Award

2.0

Greenpeace

#CleanAirNow

Posters / Campaign

2020 Print Merit Award

2.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Posters / Campaign

2020 Print Merit Award

2.0

Greenpeace

#CleanAirNow

Magazine / Campaign

2020 Print Merit Award

2.0

Tencent Foundation, China Organ Donation

A Team of One

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Samsung

BACK2LIFE

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

GlaxoSmithKline

Breath of life

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung

BACK2LIFE

Digital / Web & Mobile

2020 Health, Wellness & Pharma Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Digital / Web & Mobile

2020 Health, Wellness & Pharma Merit Award

2.0

GlaxoSmithKline

Breath of life

Digital / Web & Mobile

2020 Health, Wellness & Pharma Merit Award

2.0

San Jiu Medicine Trade Co.,Ltd.

999 LOVE WITHOUT ITCH OF HEART Lipstick

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Use of Technology

2020 Moving Image Craft Merit Award

2.0

Nike

The Great Chase

Craft - Editing / Single

2020 Moving Image Craft Merit Award

2.0

Tencent Foundation, China Organ Donation

A Team of One

Events & Experiential

2020 Public Relations Merit Award

2.0

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Wechat

Moonments

Craft / Use of Visuals

2020 Social Media Merit Award

2.0

AB InBev China

Kiss Bottle

User-Generated Content

2020 Social Media Merit Award

2.0

Yum China

Pocket Franchise

Social Channel / Single Platform

2020 Social Media Merit Award

2.0

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

2020 Out of Home Merit Award

2.0

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

2020 Out of Home Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Applications

2020 Mobile Merit Award

2.0

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

2020 Film Merit Award

2.0

Jack Jones

8000km Runway

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

The Hong Kong Stroke Association

Fatal Recognition

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

Samsung

BACK2LIFE

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Yum China

Pocket Franchise

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Samsung

BACK2LIFE

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Agricola Dargenio

Figlia - Feminine by Nature

Packaging / Specialty

2020 Design Merit Award

2.0

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