The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Points: 21.00
Abandoned Stations
Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Points: 21.00
Abandoned Stations
Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Points: 9.00
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single
Points: 9.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX)
Points: 4.50
Real situation
Agency: Yong Huang & Yunfeng Hu / China Client: Amnesty International Category: Craft / Illustration
Points: 3.00
Abandoned Stations
Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
Points: 3.00
HOPE FOR HOMETOWN
Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 3.00
Joy Sticks
Agency: Cheil / Hong Kong Client: Chupa Chups Category: P.O.P. & In-Store / Series
Points: 3.00
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province Client: Caobu Public Library Category: Branding / Logo
Points: 3.00
Guangzhou Contemporary Art Fair
Agency: another design / Guangzhou Client: Guangzhou Sansan Culture Development Co., Ltd Category: Branding / Identity System
Points: 3.00
Jetlag Books Branding Identity System Design
Agency: L3 Branding / Beijing Client: Jetlag Books Category: Branding / Identity System
Points: 3.00
Macao Design Week 2020
Agency: UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao Client: Macau Designers Association Category: Branding / Identity System
Points: 3.00
Best book from all over the World, 1991-2019
Agency: Nanjing Han Qing Tang Design / Nanjing Client: Phoenix Fine Arts Publishing Category: Editorial / Books
Points: 3.00
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai Client: TMALL Category: Typography / Static
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Direct Marketing
Points: 3.00
The Nomad Hotel by MINI
Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Film / Health & Wellness
Points: 3.00
Project Dark Horse
Agency: R/GA / Shanghai Client: Nike Category: Long Form Video / Series / Episodic
Points: 3.00
WuDu（Black Porcelain）
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Henan yuxinlong ecological wudu Development Co., Ltd. Category: Packaging / Mass-market
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Mobile Apps
Points: 3.00
ZhiHou Baijiu
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Jianshui Honghui aquaculture industry Co. Ltd. Category: Packaging / Specialty
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Poem POS Terminals
Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai Client: China UnionPay Category: Spatial Design / Experiential & Immersive
Points: 3.00
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong Client: SFC CINEMA Category: Spatial Design / Architecture
Points: 3.00
THE PENGUIN & THE WHALE
Agency: Tencent / Shenzhen + Rudo Company / Buenos Aires, Argentina + Stink Studios / Shanghai Client: TENCENT & UNITED NATIONS-2030 SDGs Category: Craft / Animation
Points: 2.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Craft / Art Direction
Points: 1.50
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok Client: Colgate-Palmolive Category: Casting
Points: 1.50
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Durex
Title:
Safely Feel The Real World
Category:
Moving Image / Single
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
4.50
Client:
Amnesty International
Title:
Real situation
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Award:
2021 In-House Merit Award
Points:
3.00
Client:
Tencent Charity/99 Giving Day
Title:
HOPE FOR HOMETOWN
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.00
Client:
Chupa Chups
Title:
Joy Sticks
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Award:
2021 Print Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Chupa Chups
Title:
Joy Sticks
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Award:
2021 Design Merit Award
Points:
3.00
Client:
Guangzhou Sansan Culture Development Co., Ltd
Title:
Guangzhou Contemporary Art Fair
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Jetlag Books
Title:
Jetlag Books Branding Identity System Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Macau Designers Association
Title:
Macao Design Week 2020
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Phoenix Fine Arts Publishing
Title:
Best book from all over the World, 1991-2019
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Typography / Static
Award:
2021 Design Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
MINI
Title:
The Nomad Hotel by MINI
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Durex
Title:
Safely Feel The Real World
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Nike
Title:
Project Dark Horse
Category:
Long Form Video / Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Henan yuxinlong ecological wudu Development Co., Ltd.
Title:
WuDu（Black Porcelain）
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Jianshui Honghui aquaculture industry Co. Ltd.
Title:
ZhiHou Baijiu
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
China UnionPay
Title:
Poem POS Terminals
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.00
Client:
SFC CINEMA
Title:
SFC SHANGYING CINEMA LUXE
Category:
Spatial Design / Architecture
Award:
2021 Design Merit Award
Points:
3.00
Client:
TENCENT & UNITED NATIONS-2030 SDGs
Title:
THE PENGUIN & THE WHALE
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
2.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
1.50