The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


China

Client

Title

Category

Award

Points

The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Best of Gaming Points: 90.00
Honor of Kings - Flourishing Age Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen Client: Tencent Games - King of Glory Category: Craft / VFX & Animation Points: 45.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming Points: 45.00
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single Points: 15.75
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design Points: 15.75
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile Points: 9.00
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Full Length Video / Single or Series / Episodic Points: 6.75
Protective Coloration Melted in Love Agency: Puff / Shanghai Client: Midea Category: Craft / Art Direction Points: 3.00
THE JUJUBE Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai Client: Tencent Neo-Culture Creativity Category: Animation / Single Points: 3.00
THE JUJUBE Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai Client: Tencent Neo-Culture Creativity Category: Craft / Animation Points: 3.00
POSTER-POSTCARD-POST IT Agency: Tencent In-House / Shenzhen Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft Points: 3.00
Travel G-class Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York Client: Mercedes-Benz Category: Craft / Photography Points: 3.00
Such a green way of life Agency: dentsu mcgarrybowen China / Shanghai Client: Ant Forest Category: Low Budget / Under 50K Budget Points: 3.00
Animated interactive box Agency: Xi'an Gaopeng / Xi'an Client: LI MING ZHI YAN Category: Craft / Typography Points: 3.00
Protective Coloration Melted in Love Agency: Puff / Shanghai Client: Midea Category: Low Budget / 50K - 100K Budget Points: 3.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Computer & Console Points: 3.00
The People’s Prototype Agency: Cheil China / Beijing Client: Volkswagen Category: Experimental / Internal Projects / R&D Points: 3.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Online & Mobile Points: 3.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Ecommerce Points: 3.00
STORIES HIDDEN IN CHINESE CHARACTERS Agency: LINLIN Design Studio / BEIJING Client: LINLIN Design Studio Category: Editorial / Books Points: 3.00
Hanbooks 17 Agency: Nanjing Han Qing Tang Design / Nanjing Client: Phoenix Fine Arts Publishing Category: Editorial / Books Points: 3.00
Guess Which Book Is It? Agency: The Nine Shanghai / Shanghai Client: Yan Ji You Bookstore Category: Promotional / Collateral Items Points: 3.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: UX / UI / User Experience / CX / DX Points: 3.00
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Gaming Points: 3.00
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online Films & Video / Long Form - Single Points: 2.25
Day of the Dead Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México Client: Doritos Category: Animation / Single Points: 0.75

Samsung

The Cost of Bullying

Best of Gaming

2022 Gaming Best of Discipline Pencil

90.00

Tencent Games - King of Glory

Honor of Kings - Flourishing Age

Craft / VFX & Animation

2022 Gaming Gold Pencil

45.00

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

2022 Gaming Gold Pencil

45.00

Apple

Chinese New Year - The Comeback

Online & Mobile Video / Online-only Video - Single

2022 Interactive, Online & Mobile Silver Pencil

15.75

Apple

Chinese New Year - The Comeback

Production Design

2022 Moving Image Craft Silver Pencil

15.75

Samsung

The Cost of Bullying

Digital & Online / Websites & Mobile

2022 Direct Marketing Bronze Pencil

9.00

Apple

Chinese New Year - The Comeback

Full Length Video / Single or Series / Episodic

2022 Branded Entertainment Bronze Pencil

6.75

Midea

Protective Coloration Melted in Love

Craft / Art Direction

2022 Branded Entertainment Merit Award

3.00

Tencent Neo-Culture Creativity

THE JUJUBE

Animation / Single

2022 Moving Image Craft Merit Award

3.00

Tencent Neo-Culture Creativity

THE JUJUBE

Craft / Animation

2022 Design Merit Award

3.00

Tencent Youth Science Festival

POSTER-POSTCARD-POST IT

Craft / Printing & Paper Craft

2022 Design Merit Award

3.00

Mercedes-Benz

Travel G-class

Craft / Photography

2022 Print Merit Award

3.00

Ant Forest

Such a green way of life

Low Budget / Under 50K Budget

2022 Film Merit Award

3.00

LI MING ZHI YAN

Animated interactive box

Craft / Typography

2022 Print Merit Award

3.00

Midea

Protective Coloration Melted in Love

Low Budget / 50K - 100K Budget

2022 Film Merit Award

3.00

Samsung

The Cost of Bullying

Gaming / Computer & Console

2022 Interactive, Online & Mobile Merit Award

3.00

Volkswagen

The People’s Prototype

Experimental / Internal Projects / R&D

2022 IP & Products Merit Award

3.00

Samsung

The Cost of Bullying

Online & Mobile

2022 Health & Wellness Merit Award

3.00

Samsung

The Cost of Bullying

Ecommerce

2022 Experiential & Immersive Merit Award

3.00

LINLIN Design Studio

STORIES HIDDEN IN CHINESE CHARACTERS

Editorial / Books

2022 Design Merit Award

3.00

Phoenix Fine Arts Publishing

Hanbooks 17

Editorial / Books

2022 Design Merit Award

3.00

Yan Ji You Bookstore

Guess Which Book Is It?

Promotional / Collateral Items

2022 Design Merit Award

3.00

Samsung

The Cost of Bullying

UX / UI / User Experience / CX / DX

2022 Interactive & Mobile Craft Merit Award

3.00

Samsung

The Cost of Bullying

Games / Gaming

2022 Branded Entertainment Merit Award

3.00

Apple

Chinese New Year - The Comeback

Online Films & Video / Long Form - Single

2022 Film Merit Award

2.25

Doritos

Day of the Dead

Animation / Single

2022 Moving Image Craft Merit Award

0.75

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