The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Finland
Client
Title
Category
Award
Points
adidas Window Shopping
Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
Points: 25.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Points: 15.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Points: 10.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Events & Experiential
Points: 10.0
adidas Window Shopping
Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Points: 10.0
Broken Ones
Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki Client: Tommi Laiho Category: Trailers & Teasers
Points: 9.0
Gefilus - The lick-hiker's guide to inner strength
Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
Drama Queen
Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Points: 3.0
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Points: 3.0
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
Points: 2.0
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Points: 2.0
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Current Event Response
Points: 2.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Media Relations
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Social Media
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Mobile
Points: 2.0
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
Points: 2.0
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Points: 2.0
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
Points: 2.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
Points: 2.0
Escape Train
Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
Points: 2.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
Mobile Applications/Sites / E-Commerce
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Tommi Laiho
Title:
Broken Ones
Category:
Trailers & Teasers
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Valio Oy
Title:
Gefilus - The lick-hiker's guide to inner strength
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.0
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.0
Client:
Pohjola Insurance
Title:
You only have one life. Live it.
Category:
Online Films & Video / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Ugly Truth Sweaters
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0