The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
France
Client
Title
Category
Award
Points
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
Points: 25.0
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Points: 25.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 25.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Community Building
Points: 15.0
Predictive World
Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Branded Entertainment
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Points: 15.0
The Thin Red Path
Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Points: 10.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
Points: 10.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Points: 10.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Points: 10.0
Anamorphose
Agency: DigitasLBi France / Paris Client: Ruinart Category: Innovation in Design / Motion Graphics
Points: 10.0
No more black target
Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
Points: 10.0
True Memories
Agency: FRED & FARID / Paris Client: HP Category: Influencer Marketing / Episodic
Points: 5.0
Kitchen
Agency: BETC / Paris Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
The Beauty of the World
Agency: DDB / Paris Client: Doctors of the World Category: Craft - Writing / Writing - Single
Points: 5.0
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris Client: Mouvement du Nid Category: Media Relations
Points: 5.0
French food delivery
Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Points: 5.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Social Engagement / Community Building
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Points: 5.0
AiMEN
Agency: BETC / Paris Client: CANAL+ Category: Branded Social Post / Real-Time Response
Points: 5.0
No more black target
Agency: FRED & FARID / New York Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 5.0
The upside down can
Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Picnic Blanket
Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Innovation in Mobile
Points: 5.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 5.0
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Applications
Points: 5.0
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
Points: 5.0
Shockwaves
Agency: la chose / Paris Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Points: 5.0
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Television / Long Form - Single
Points: 5.0
No more black target
Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
Points: 5.0
PorcelainBones
Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
Points: 5.0
#WhoIsTheKing
Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris Client: Burger King Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris Client: Netflix France Category: Digital / Social Media & Viral Marketing
Points: 5.0
Made by professionals
Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Apartment Stores
Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Points: 5.0
Supporters all the way
Agency: FRED & FARID / Paris Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Points: 5.0
Picnic Blanket
Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient / Billboards & Transit - Single
Points: 5.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX Client: TRANSAVIA Category: Innovation in Branded Entertainment
Points: 5.0
No more black target
Agency: FRED & FARID / New York Client: New York Ethical Society Category: User-Generated Content
Points: 5.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events
Points: 5.0
Samsung Life Changer
Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
Points: 5.0
The Mermaid
Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Points: 5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Innovation in Radio
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
The Beauty of the World
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
CANAL+
Title:
AiMEN
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Orangina
Title:
The upside down can
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Air France
Title:
Cinema to go
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Sécurité Routière / Road safety
Title:
Shockwaves
Category:
Television / Long Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Burns & Smiles
Title:
Halloween
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
AMGEN
Title:
PorcelainBones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Burger King
Title:
#WhoIsTheKing
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
PagesJaunes
Title:
Made by professionals
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Société Générale
Title:
Supporters all the way
Category:
Ambient / Billboards & Transit - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TRANSAVIA
Title:
#HolidaysOnDemand
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
New York Ethical Society
Title:
No more black target
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
