The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


France

Client

Title

Category

Award

Points

Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being Points: 25.0
Crocodile Inside, The Film Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single Points: 25.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single Points: 25.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio Points: 25.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio Points: 25.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations Points: 25.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single Points: 25.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization Points: 25.0
#LIBERTYEQUALITYPATERNTY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing Points: 15.0
Harmless Guns Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand Points: 15.0
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single Points: 15.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single Points: 15.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response Points: 15.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform Points: 15.0
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform Points: 15.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential Points: 15.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Brand Installations Points: 15.0
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications Points: 15.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing Points: 15.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit Points: 15.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration Points: 10.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign Points: 10.0
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions Points: 10.0
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation Points: 10.0
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations Points: 10.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography Points: 10.0
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology Points: 10.0
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single Points: 10.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio Points: 10.0
Beesexual Agency: BETC / Paris Client: Pornhub Category: Websites Points: 10.0
Scenarios Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing Points: 2.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Magazine / Campaign Points: 2.0
#LIBERTYEQUALITYPATERNTY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness Points: 2.0
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing Points: 2.0
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Use of Music / Original Music Points: 2.0
Ghost Recon Agency: DDB, / Paris + Frenzy / Paris Client: Ubisoft Category: Craft - Sound Design / Single Points: 2.0
Poulehouse Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris Client: Poulehouse Category: Craft - Animation / Single Points: 2.0
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single Points: 2.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management Points: 2.0
3919 Agency: BETC / Paris Client: SIG (Service d'Information du Gouvernement) Category: Media Relations Points: 2.0
The egg which doesn't kill the chicken Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation Points: 2.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data Points: 2.0
ECHOs Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Refurbished Tweets Agency: BETC / Paris Client: Back Market Category: Influencer Marketing / Single Channel Points: 2.0
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Active Engagement Points: 2.0
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Active Engagement Points: 2.0

Carrefour

Black Supermarket

People / Good Health & Well-Being

2020 Sustainable Development Pencil SDG

25.0

Lacoste

Crocodile Inside, The Film

Craft - Visual Effects / Single

2020 Moving Image Craft Gold Pencil

25.0

Lacoste

Crocodile Inside

Craft - Cinematography / Single

2020 Moving Image Craft Gold Pencil

25.0

Ubisoft

Green Dawn

Innovation in Radio & Audio

2020 Radio & Audio Gold Pencil

25.0

Ubisoft

Green Dawn

Experiential Radio & Audio

2020 Radio & Audio Gold Pencil

25.0

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

2020 Out of Home Gold Pencil

25.0

Lacoste

Crocodile Inside

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

25.0

Marie Claire

#LIBERTYEQUALITYPATERNTY

Craft / Writing

2020 Print Silver Pencil

15.0

DAGOMA

Harmless Guns

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Silver Pencil

15.0

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Craft - Sound Design / Single

2020 Moving Image Craft Silver Pencil

15.0

Lacoste

Crocodile Inside

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

2020 Social Media Silver Pencil

15.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

Ubisoft

Green Dawn

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Lacoste

Crocodile Free

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

Système U

What's in it?

Applications

2020 Mobile Silver Pencil

15.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Direct Marketing

2020 Direct Marketing Silver Pencil

15.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Billboards & Transit

2020 Direct Marketing Silver Pencil

15.0

Basket Le Mag

When the game became an art

Craft / Illustration

2020 Print Bronze Pencil

10.0

Basket Le Mag

When the game became an art

Magazine / Campaign

2020 Print Bronze Pencil

10.0

L'Oréal Paris

The Non-Issue

Co-Promotions

2020 Public Relations Bronze Pencil

10.0

McDonald's France

Eggs McMuffin

Visual & Audio Craft / Animation

2020 Digital Craft Bronze Pencil

10.0

MARS WRIGLEY

#SnickersGate

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

McDonald's France

Open Late

Craft / Photography

2020 Out of Home Bronze Pencil

10.0

Sea Shepherd

Sound of sea

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

2020 Direct Marketing Bronze Pencil

10.0

Ubisoft

Green Dawn

Audio

2020 Branded Entertainment Bronze Pencil

10.0

Pornhub

Beesexual

Websites

2020 Interactive & Online Bronze Pencil

10.0

Volkswagen

Scenarios

Craft / Writing

2020 Print Merit Award

2.0

McDonald's France

Open Late

Magazine / Campaign

2020 Print Merit Award

2.0

Marie Claire

#LIBERTYEQUALITYPATERNTY

Magazine / Single

2020 Print Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Burns & Smiles

Matheo

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Ubisoft

Ghost Recon

Craft - Sound Design / Single

2020 Moving Image Craft Merit Award

2.0

Poulehouse

Poulehouse

Craft - Animation / Single

2020 Moving Image Craft Merit Award

2.0

Lego

Rebuild the world

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Reputation Management

2020 Public Relations Merit Award

2.0

SIG (Service d'Information du Gouvernement)

3919

Media Relations

2020 Public Relations Merit Award

2.0

Poulehouse

The egg which doesn't kill the chicken

Visual & Audio Craft / Animation

2020 Digital Craft Merit Award

2.0

Basket Le Mag

When the game became an art

Creative Use of Data

2020 Digital Craft Merit Award

2.0

Ubisoft

ECHOs

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Back Market

Refurbished Tweets

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Active Engagement

2020 Social Media Merit Award

2.0

WWF France

#NoBuildChallenge

Active Engagement

2020 Social Media Merit Award

2.0

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