The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
France
Client
Title
Category
Award
Points
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Points: 25.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Points: 25.0
Black Supermarket
Agency: Marcel / Paris Client: Carrefour Category: Sustainable Development Goals
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio
Points: 25.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
Points: 15.0
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Points: 15.0
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications
Points: 15.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential
Points: 15.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Points: 15.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Points: 15.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Points: 15.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Points: 15.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing
Points: 15.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing
Points: 15.0
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Points: 15.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Points: 10.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign
Points: 10.0
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
Points: 10.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
Points: 10.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
Points: 10.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
Points: 10.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation
Points: 10.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Points: 2.0
Le Civil Inconnu
Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Points: 2.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris Client: WWF France Category: Social Channel / Single Platform
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
DAGOMA
Title:
Harmless Guns
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Système U
Title:
What's in it?
Category:
Applications
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Sea Shepherd
Title:
Sound of sea
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Handicap International
Title:
Le Civil Inconnu
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
