The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
France
Client
Title
Category
Award
Points
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Magazine / Campaign
Points: 2.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Points: 2.0
Matheo
Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing
Points: 2.0
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Use of Music / Original Music
Points: 2.0
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris Client: Ubisoft Category: Craft - Sound Design / Single
Points: 2.0
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris Client: Poulehouse Category: Craft - Animation / Single
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0
3919
Agency: BETC / Paris Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Points: 2.0
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Influencer Marketing / Single Channel
Points: 2.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Active Engagement
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris Client: WWF France Category: Active Engagement
Points: 2.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris Client: WWF France Category: Social Channel / Single Platform
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Le Civil Inconnu
Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Online / Branded Podcast
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Points: 2.0
Bleep
Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Points: 2.0
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Points: 2.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris Client: WWF France Category: Games / Digital & Physical
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Out of Home / Brand Installations
Points: 2.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Digital Design
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Design
Points: 2.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
Points: 2.0
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Burns & Smiles
Title:
Matheo
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Handicap International
Title:
Le Civil Inconnu
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
KFC
Title:
Bucket Bangers
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0