The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
France
Client
Title
Category
Award
Points
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Points: 90.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Posters / Series
Points: 45.00
We, the lovers
Agency: BABEL / Paris Client: Santé public France Category: Use of Licensed Music
Points: 45.00
KFC Ciné
Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux Client: KFC France Category: Sound Design
Points: 45.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home / Billboards & Transit
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Targeted Video / Online
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Cultural Driver
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Billboards & Transit / Series
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Real-Time Data
Points: 45.00
Keep Nature Standing
Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Identity System
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Livestream
Points: 45.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
Points: 45.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
Points: 21.00
Out of sight
Agency: Socialclub / Paris + TELESCOPE FILMS / Montreal Client: GREMM Category: Artist / Brand Collaboration
Points: 21.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Points: 21.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Uber Heetch
Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Direct Marketing
Points: 21.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling
Points: 9.00
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Craft / Photography
Points: 9.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Online Community / Use of Existing Platform
Points: 9.00
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Physical Product & Mobile Integration
Points: 9.00
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Points: 9.00
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
Points: 9.00
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Online & Mobile
Points: 9.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home
Points: 9.00
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Social Post / Real-time Response
Points: 9.00
The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis Client: ICRC International Committee of The Red Cross Category: Film
Points: 9.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
Points: 9.00
Not Paris
Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Chicharron Run
Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris Client: Ubisoft / Far Cry 6 Category: Sound Design
Points: 4.50
The Healthy Map
Agency: Publicis Conseil / Paris Client: Carrefour Category: Games / Gaming
Points: 3.00
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Events & Experiential
Points: 3.00
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Digital Design
Points: 3.00
The Cry
Agency: Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris Client: 30 Millions d'amis Category: Cinematography / Single
Points: 3.00
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Events & Experiential
Points: 3.00
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris Client: Urgence Homophobie Category: Experiential / Virtual Events
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Community Building
Points: 3.00
Bee Influencer
Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Community Building
Points: 3.00
Rebuild The World - Holidays
Agency: Stink Films / Paris Client: LEGO Category: Visual Effects / Single
Points: 3.00
Not Paris
Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt Client: Leica Category: Magazine / Series
Points: 3.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Posters / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Santé public France
Title:
We, the lovers
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
KFC France
Title:
KFC Ciné
Category:
Sound Design
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Cultural Driver
Award:
2022 Cultural Driver Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.00
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Identity System
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Livestream
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
GREMM
Title:
Out of sight
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
HandsAway
Title:
Fearless Night
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Direct Marketing
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Craft / Storytelling
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Distance
Title:
Outlaw Runners
Category:
Craft / Photography
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Experiential & Immersive
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Online & Mobile
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
ICRC International Committee of The Red Cross
Title:
The Unkown Heroes
Category:
Film
Award:
2022 Pharma Bronze Pencil
Points:
9.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Heetch
Title:
Uber Heetch
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
4.50
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Distance
Title:
Outlaw Runners
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Hennessy
Title:
Hennesscreen
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
30 Millions d'amis
Title:
The Cry
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
ALIMA
Title:
THE FABRIC
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
LEGO
Title:
Rebuild The World - Holidays
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.00
