The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
France
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
Points: 90.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Craft / Photography
Points: 45.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Points: 45.00
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: Social Media Post / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Promotional / Physical Items
Points: 21.00
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Greenpeace Category: Magazine / Series
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Points: 21.00
Little Sister
Agency: FRED & FARID / Paris + Phantasm Client: Fondation Abbé Pierre Category: Casting
Points: 21.00
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: France Terre d'Asile Category: Digital & Online / Websites & Mobile
Points: 21.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
Points: 21.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Promotional / Physical Items
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Use of Gaming as a Tool
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming / Online
Points: 9.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Public Relations
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris Client: Renault Category: Production Design
Points: 9.00
The milkmAId
Agency: Ogilvy / Paris Client: Nestlé Category: Social Post / Real-time Response
Points: 9.00
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: User-Generated Content
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Craft / Art Direction
Points: 5.25
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
Points: 5.25
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Physical Items
Points: 3.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Active Engagement / Call to Action
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Physical Items
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Stunts & Activations
Points: 3.00
The Notifications
Agency: FRED & FARID / Paris Client: Pathé Category: Creative Use of Budget
Points: 3.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Events & Experiential
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
Points: 3.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Events & Experiential
Points: 3.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Events & Experiential
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Events & Experiential
Points: 3.00
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France Client: Skoda Category: Influencer Marketing / Single Channel
Points: 3.00
The Notifications
Agency: FRED & FARID / Paris Client: Pathé Category: Cinema Advertising
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Social Media Post / Series
Points: 3.00
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Le Chocolat des Français Category: Craft / Use of Visuals
Points: 3.00
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris Client: Spotify Category: Use of Licensed Music
Points: 3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Promotional / Physical Items
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
World Vision
Title:
Unshowable
Category:
Magazine / Series
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Greenpeace
Title:
Ban private jets
Category:
Magazine / Series
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Renault
Title:
The Store
Category:
Production Design
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
5.25
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
5.25
Client:
Frida etc.
Title:
The Uncover
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
