The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Renault Megane Sport
Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Points: 25.0
Crash Test Flip-Book
Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Direct Mail / Single
Points: 25.0
The Jump
Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T Studios Category: Online Movies / Business to Business
Points: 25.0
Crashtest Flip Book
Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 25.0
ASICS Lounge Helsinki
Agency: Nordpol+ Hamburg / Hamburg Client: ASICS Europe B.V. Category: Environmental Design / Single
Points: 25.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
Points: 15.0
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Points: 15.0
adidas Originals
Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Points: 15.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
Points: 15.0
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Points: 15.0
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Points: 15.0
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Points: 15.0
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Points: 10.0
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 10.0
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Points: 10.0
Transformer
Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 10.0
mamamoto
Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 10.0
Stingray
Agency: Leo Burnett / Frankfurt Client: Revell Category: Viral and Email / Business to Consumer
Points: 5.0
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart Client: Cicero Werkstudio Category: Direct Mail / Single
Points: 5.0
Crashtest
Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Points: 5.0
Hummingbird
Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
Points: 5.0
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 5.0
Accident
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Points: 5.0
Mountain II
Agency: Leo Burnett / Frankfurt am Main Client: Care International Category: Non-Broadcast / Single
Points: 5.0
Accident
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Points: 5.0
The Russian Opera Live poster
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Festspielhaus und Festspiele Baden-Baden GmbH Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
The Explosions Poster "Woman"
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
The Explosions Poster "Child"
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Points: 5.0
BILD Seite*1Girl - Digital Installation and Website
Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Points: 5.0
Brought by DHL
Agency: Jung von Matt AG / Berlin Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Data visualisation Coca-Cola
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Coca-Cola Category: Other Digital Media / Business to Business
Points: 5.0
Kodak Zoom Effect Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Kodak Germany Category: Collateral Advertising / Posters: Campaign
Points: 5.0
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Car crash
Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 5.0
The scream scroll
Agency: JWT Hamburg / Hamburg Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Points: 5.0
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 5.0
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Points: 5.0
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Points: 5.0
The Melange Accessoires Nightclub Stamp
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 5.0
Nursery Rhyme
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service/Political-Radio / Single
Points: 5.0
GTI Online Painting Book
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
VW Fox Online Campaign Special
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Sack Barrow
Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
Nail Biting
Agency: Jung von Matt AG / Berlin Client: Schaefer Pharma GmbH Category: Package Design / Single
Points: 5.0
Liar
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Points: 5.0
From 0 to 100
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
Points: 5.0
Client:
Renault Germany
Title:
Renault Megane Sport
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Renault Germany
Title:
Crash Test Flip-Book
Category:
Direct Mail / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
A.R.T Studios
Title:
The Jump
Category:
Online Movies / Business to Business
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Renault Germany
Title:
Crashtest Flip Book
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
ASICS Europe B.V.
Title:
ASICS Lounge Helsinki
Category:
Environmental Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Toys "R" Us
Title:
Real toys
Category:
Environmental Design / Campaign
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Cars-and-Boxes
Title:
Babes on Cars
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Revell
Title:
Stingray
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Direct Mail / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Crashtest
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
DHL
Title:
Hummingbird
Category:
Consumer Television / Under $50,000 Budget: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Verlagsgruppe L?bbe GmbH & Co. KG
Title:
Quarantine box
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Accident
Category:
Consumer Television / Under $50,000 Budget: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Care International
Title:
Mountain II
Category:
Non-Broadcast / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Fly
Category:
Non-Broadcast / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Accident
Category:
Non-Broadcast / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Festspielhaus und Festspiele Baden-Baden GmbH
Title:
The Russian Opera Live poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Woman"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Child"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Diakonie Katastrophenhilfe (Emergency Aid)
Title:
Edible Paper
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Axel Springer AG
Title:
BILD Seite*1Girl - Digital Installation and Website
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
DHL
Title:
Brought by DHL
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble (brand: Mr. Proper)
Title:
Pedestrian crossing
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Data visualisation Coca-Cola
Category:
Other Digital Media / Business to Business
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Kodak Germany
Title:
Kodak Zoom Effect Campaign
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Car crash
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Melange Accessoires
Title:
The Melange Accessoires Nightclub Stamp
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Aktionsbuendnis Landmine.de
Title:
Nursery Rhyme
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
GTI Online Painting Book
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
VW Fox Online Campaign Special
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
DHL
Title:
Sack Barrow
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Schaefer Pharma GmbH
Title:
Nail Biting
Category:
Package Design / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
