The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Book of Independence
Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG. Category: Publication Design / Book Design
Points: 5.0
Fingersex
Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The chewing gum for afterwards
Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The Alcatel-Radio-Campaign
Agency: Jung von Matt AG / Hamburg Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Points: 5.0
365 on Death Row
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Alive e.V. gegen Todesstrafe Category: Direct Mail / Single
Points: 5.0
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf Client: Claus Koch Identity GmbH Category: Direct Mail / Single
Points: 5.0
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: Web Sites / Business to Consumer
Points: 5.0
adidas Y-3 Reflections
Agency: NEUE DIGITALE GmbH / Frankfurt am Main Client: adidas Group Category: Web Sites / Business to Consumer
Points: 5.0
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
Points: 5.0
Overtake faster
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Points: 5.0
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Anthony's Mini Garage Winery Category: Package Design / Single
Points: 5.0
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg Client: Bacardi GmbH Category: Package Design / Single
Points: 5.0
Giant Houses - City
Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Anthony's SUPER
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Anthony's Mini Garage Winery Category: Package Design / Campaign
Points: 5.0
Walk of Un-fame
Agency: BBDO Berlin GmbH / Berlin Client: motz und Consorten randstaendig abwegig unbedacht e. V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 5.0
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Points: 5.0
Pop mich!
Agency: Jung von Matt AG / Hamburg Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Points: 5.0
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Points: 5.0
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Points: 5.0
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Points: 5.0
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg Client: Lego Category: Collateral / Posters - Single
Points: 5.0
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Points: 5.0
Vision
Agency: Jung von Matt AG / Hamburg Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 5.0
Open Sky System
Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Collateral / Posters - Campaign
Points: 5.0
Transport Network
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Das Taxi Funk & Service e.G. Category: Collateral Design / Posters - Single
Points: 5.0
The Rei-Action “Bleeding"
Agency: Jung von Matt AG / 20357 Hamburg Client: fit GmbH Category: Collateral / Posters - Campaign
Points: 5.0
Kitchen
Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Points: 5.0
Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart Client: Sixt Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Mondo Pasta “Noodleslurper”
Agency: Jung von Matt AG / 20357 Hamburg Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Points: 5.0
Crime scences
Agency: Springer & Jacoby / Hamburg Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 5.0
War orphans
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bischoefliches Hilfswerk Misereor e.V. Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: International society for human rights (IGFM) Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
100 Pages of Fear
Agency: DDB Germany / Berlin Client: DDB Group Germany GmbH Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Ghost Photos
Agency: TBWA\ Germany / Berlin Client: Sony PlayStation2 Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Amnesty International Germany / Section Mannheim Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Clio Banner Race
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG.
Title:
Book of Independence
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
SciFi Channel
Title:
Fingersex
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Novartis - Nicotinell
Title:
The chewing gum for afterwards
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Alcatel Sel AG
Title:
The Alcatel-Radio-Campaign
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Alive e.V. gegen Todesstrafe
Title:
365 on Death Row
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Audi AG
Title:
Audi R8
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
adidas Group
Title:
adidas Y-3 Reflections
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Overtake faster
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Anthony's Mini Garage Winery
Title:
Anthony's Mini Garage Winery
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Bacardi GmbH
Title:
Bacardi Corto
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Renault Deutschland AG
Title:
Giant Houses - City
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Anthony's Mini Garage Winery
Title:
Anthony's SUPER
Category:
Package Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
motz und Consorten randstaendig abwegig unbedacht e. V.
Title:
Walk of Un-fame
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
KONZERTHAUS DORTMUND GmbH
Title:
Pop mich!
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
www.stayingalive.org
Title:
Counterstrike vs. AIDS
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Audi AG
Title:
Open Sky System
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Das Taxi Funk & Service e.G.
Title:
Transport Network
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
fit GmbH
Title:
The Rei-Action “Bleeding"
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
A.R.T. Studios
Title:
Kitchen
Category:
Online Branded Content / Business to Business
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Sixt
Title:
Sixt ASCII GTI
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Cisco Systems Germany
Title:
Cisco boooming
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Mondo Pasta Gerstenberger & Arena Gbr
Title:
Mondo Pasta “Noodleslurper”
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk Misereor e.V.
Title:
War orphans
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
International society for human rights (IGFM)
Title:
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Sony PlayStation2
Title:
Ghost Photos
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Clio Banner Race
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
