The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals) Points: 25.0
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single Points: 25.0
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 25.0
Matchbox "Young Drivers" Campaign - Motif: Fleetwood Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single Points: 25.0
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 15.0
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop Points: 15.0
Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign Points: 15.0
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single Points: 15.0
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign Points: 15.0
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic Points: 15.0
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single Points: 15.0
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign Points: 15.0
The Humanities. The ABC of Humankind. Agency: Scholz & Friends Identify / Berlin Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign Points: 10.0
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online Points: 10.0
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single Points: 10.0
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web Points: 10.0
Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop Points: 10.0
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single Points: 10.0
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign Points: 10.0
Malteser "Typo Crash" Campaign Motif: Skull Fracture Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single Points: 10.0
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single Points: 10.0
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases Points: 10.0
Dedication CDs Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 10.0
Satellite Dish Agency: Scholz & Friends / Berlin Client: redblue Marketing GmbH Category: Environmental Design / Single Points: 5.0
In an ABSOLUT World - Week Agency: TBWA\ Germany / Berlin Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
Graffiti Projections MTV Awards Agency: Serviceplan Munich / Hamburg / Munich Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign Points: 5.0
Bologna on Wheels Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
The BESTÅ-Cube Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals) Points: 5.0
Umbrellas Agency: Jung von Matt AG / Hamburg Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals) Points: 5.0
Coke & Faithless Agency: argonauten G2 GmbH / Berlin Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment Points: 5.0
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online Points: 5.0
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
OroVerde "Diversity of Species" Ad Agency: Ogilvy Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single Points: 5.0
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
Ravensburger – The Giant Puzzle Campaign Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
Mercedes-Benz G-Class "Terrains" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online Points: 5.0
Desktop Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single Points: 5.0
The UNICEF Landmine Stickers Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single Points: 5.0
Origami Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: ASICS Europe B.V. Category: Broadcast Design / Single Points: 5.0
The trip goes on II - Screensaver Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop Points: 5.0
Get it straight Agency: Jung von Matt AG / Stuttgart Client: Robert Bosch Category: Mobile Advertising / Single Points: 5.0
Underwater Case PT-029 Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single Points: 5.0
Drunken Beetle Promotion Agency: Scholz & Friends / Berlin Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
Piggy Bank Agency: Scholz & Friends / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
The power of a coin Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bischöfliches Hilfswerk Misereor e.V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign Points: 5.0
SIXT Ebay Ads Agency: Jung von Matt AG / Stuttgart Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

2008 Advertising Gold Pencil

25.0

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

2008 Advertising Gold Pencil

25.0

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Gold Pencil

25.0

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Fleetwood

Collateral Design / P.O.P. and In-Store - Single

2008 Design Gold Pencil

25.0

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Silver Pencil

15.0

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

2008 Interactive Silver Pencil

15.0

Mercedes-Benz Vertriebsorganisation Deutschland

Mercedes-Benz Email Offroad

Email Marketing / Campaign

2008 Interactive Silver Pencil

15.0

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

2008 Advertising Silver Pencil

15.0

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

2008 Design Silver Pencil

15.0

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

2008 Interactive Silver Pencil

15.0

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

2008 Design Silver Pencil

15.0

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

2008 Design Silver Pencil

15.0

Fedaral Ministry of Education and Research

The Humanities. The ABC of Humankind.

Environmental Design / Campaign

2008 Design Bronze Pencil

10.0

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

2008 Interactive Bronze Pencil

10.0

Renault Germany

teletheatre

Broadcast Design / Single

2008 Design Bronze Pencil

10.0

Audi AG

Audi A4 Global Drives

Branded Applications / Web

2008 Interactive Bronze Pencil

10.0

Nike Deutschland GmbH

Nike + Miles

Branded Applications / Desktop

2008 Interactive Bronze Pencil

10.0

Kabel Deutschland

Emails from the past

Email Marketing / Single

2008 Interactive Bronze Pencil

10.0

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

2008 Advertising Bronze Pencil

10.0

Malteser Ambulance Service

Malteser "Typo Crash" Campaign Motif: Skull Fracture

Collateral Design / Posters - Single

2008 Design Bronze Pencil

10.0

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

2008 Design Bronze Pencil

10.0

Renault Germany

teletheatre

Film / Theatrical releases

2008 Branded Entertainment Bronze Pencil

10.0

Serviceplan Hamburg

Dedication CDs

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2008 Design Bronze Pencil

10.0

redblue Marketing GmbH

Satellite Dish

Environmental Design / Single

2008 Design Merit Award

5.0

MAXXIUM Germany - ABSOLUT VODKA

In an ABSOLUT World - Week

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

Sony Ericsson Mobile Communications International AB

Graffiti Projections MTV Awards

Environmental Design / Campaign

2008 Design Merit Award

5.0

Volkswagen AG

Bologna on Wheels

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

IKEA Deutschland GmbH

The BESTÅ-Cube

Collateral / Promotion (Agencies creating work for individuals)

2008 Advertising Merit Award

5.0

TW1-Your wheather chanel via Astra Digital

Umbrellas

Collateral / Promotion (Agencies creating work for individuals)

2008 Advertising Merit Award

5.0

The Coca-Cola Company

Coke & Faithless

Music / Integration of a brand in a music environment

2008 Branded Entertainment Merit Award

5.0

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

2008 Interactive Merit Award

5.0

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

OroVerde Rainforest Foundation

OroVerde "Diversity of Species" Ad

Public Service/Political Print / Newspaper or Magazine - Single

2008 Advertising Merit Award

5.0

jobsintown.de GmbH

The Wrong Working Environment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

Ravensburger Spieleverlag GmbH

Ravensburger – The Giant Puzzle Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

Daimler AG

Mercedes-Benz G-Class "Terrains"

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

Coca-Cola

Fantarize the World

Brand Gaming / Online

2008 Interactive Merit Award

5.0

IKEA Deutschland GmbH & Co. KG

Desktop

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

2008 Advertising Merit Award

5.0

UNICEF Deutschland, Arbeitsgruppe Frankfurt

The UNICEF Landmine Stickers

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

2008 Advertising Merit Award

5.0

ASICS Europe B.V.

Origami

Broadcast Design / Single

2008 Design Merit Award

5.0

Schirn Kunsthalle Frankfurt

The trip goes on II - Screensaver

Branded Applications / Desktop

2008 Interactive Merit Award

5.0

Robert Bosch

Get it straight

Mobile Advertising / Single

2008 Interactive Merit Award

5.0

OLYMPUS EUROPA GmbH

Underwater Case PT-029

Mobile Advertising / Single

2008 Interactive Merit Award

5.0

Bundesministerium für Verkehr, Bau und Stadtentwicklung

Drunken Beetle Promotion

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2008 Design Merit Award

5.0

Aktionsbuendnis Landmine.de

Piggy Bank

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2008 Design Merit Award

5.0

Bischöfliches Hilfswerk Misereor e.V.

The power of a coin

Public Service/Non-Profit/Educational / Collateral - Campaign

2008 Design Merit Award

5.0

SIXT

SIXT Ebay Ads

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Merit Award

5.0

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