The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single Points: 75.0
Honeytube Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 15.0
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single Points: 15.0
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites Points: 10.0
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single Points: 10.0
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign Points: 10.0
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single Points: 10.0
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single Points: 10.0
Crazy-Leader-Commercial Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content Points: 5.0
Pro Asyl “60 Years of Human Rights” Agency: Ogilvy Frankfurt / Frankfurt am Main Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email Points: 5.0
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites Points: 5.0
WiFi Agency: Jung von Matt AG / Hamburg Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
Wi-Fi Advertising Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
Animated URL Agency: Jung von Matt AG / Stuttgart Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
Save paper Save Trees Agency: DDB Berlin GmbH / Berlin Client: DDB Worldwide Category: Branded Applications / Desktop Points: 5.0
Screenguard Agency: Serviceplan / Munich Client: Santec Category: Branded Applications / Desktop Points: 5.0
CAN you make it!? Agency: Red Urban GbmH / Unterhaching Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking Points: 5.0
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites Points: 5.0
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image Points: 5.0
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image Points: 5.0
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image Points: 5.0
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image Points: 5.0
No Flash Agency: Serviceplan / Munich Client: Callmobile Category: Banners - Dynamic / Campaign Points: 5.0
Jeep® Cherokee "Nature" Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single Points: 5.0
More Impact to Human Rights Agency: Scholz & Friends Berlin GmbH / Berlin Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Campaign Points: 5.0
Amnesty International Gallows Agency: Leo Burnett Frankfurt / Frankfurt Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
Ababa Banti Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Das Hunger Projekt e.V. Category: Direct Mail / Single Points: 5.0
The world's smallest direct mailing Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Direct Mail / Single Points: 5.0
beef cover in crisis Agency: Mutabor Design GmbH / Hamburg Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design Points: 5.0
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Publication Design / Book Design Points: 5.0
Point Out Agency: Serviceplan / Munich Client: STABILO International GmbH Category: Outdoor / Campaign Points: 5.0
Sound components Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign Points: 5.0
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign Points: 5.0
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign Points: 5.0
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign Points: 5.0
TIDE Longer Lasting Whites Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single Points: 5.0
THE HOUSE IF IMAGINATION Agency: HEIMAT, Berlin / Berlin Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign Points: 5.0
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Environmental Design / Single Points: 5.0
Mediatecture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single Points: 5.0
"Happy Brain Cells" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign Points: 5.0
The Alpina Wall Calendar 2009 Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single Points: 5.0
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Collateral Design / Posters - Campaign Points: 5.0
Cornering lights Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single Points: 5.0
Oilchange Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 5.0
Powerfuel Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 5.0
Dr. Moeller’s Quince Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single Points: 5.0
OCUI (open cuisine) Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign Points: 5.0
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Branding / Booklet/Brochure Points: 5.0
Annual Report 2007 Agency: Strichpunkt GmbH / Stuttgart Client: Air Berlin PLC & Co. Luftverkehrs KG Category: Branding / Annual Report Points: 5.0

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

2009 Design Gold Pencil

75.0

Anthony´s Garage Winery

Honeytube

Package Design / Campaign

2009 Design Silver Pencil

15.0

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

2009 Advertising Silver Pencil

15.0

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

2009 Interactive Bronze Pencil

10.0

Audi AG

E-Mail „Large window.“

Email Marketing / Single

2009 Interactive Bronze Pencil

10.0

myToys.de

The LEGO Codes

Mobile Advertising / Campaign

2009 Interactive Bronze Pencil

10.0

13TH STREET

Horror non-stop

Banners - Dynamic / Single

2009 Interactive Bronze Pencil

10.0

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

2009 Advertising Bronze Pencil

10.0

Amnesty International

Crazy-Leader-Commercial

Public Service/Cultural Institutions/Educational / Online Branded Content

2009 Interactive Merit Award

5.0

Pro Asyl e. V.

Pro Asyl “60 Years of Human Rights”

Public Service/Cultural Institutions/Educational / Email

2009 Interactive Merit Award

5.0

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

2009 Interactive Merit Award

5.0

SIXT

WiFi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Merit Award

5.0

Germanwings GmbH

Wi-Fi Advertising

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Merit Award

5.0

Sixt Car Rental

Animated URL

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Merit Award

5.0

DDB Worldwide

Save paper Save Trees

Branded Applications / Desktop

2009 Interactive Merit Award

5.0

Santec

Screenguard

Branded Applications / Desktop

2009 Interactive Merit Award

5.0

Red Bull GmbH

CAN you make it!?

Web Sites / Community-driven and social networking

2009 Interactive Merit Award

5.0

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

BMW AG / MINI

MINI Space

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

Callmobile

No Flash

Banners - Dynamic / Campaign

2009 Interactive Merit Award

5.0

Chrysler Deutschland GmbH

Jeep® Cherokee "Nature"

Banners - Dynamic / Single

2009 Interactive Merit Award

5.0

Amnesty International

More Impact to Human Rights

Public Service/Non-Profit/Educational / Collateral - Campaign

2009 Design Merit Award

5.0

Amnesty International

Amnesty International Gallows

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2009 Design Merit Award

5.0

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2009 Design Merit Award

5.0

Das Hunger Projekt e.V.

Ababa Banti

Direct Mail / Single

2009 Design Merit Award

5.0

Volkswagen AG

The world's smallest direct mailing

Direct Mail / Single

2009 Design Merit Award

5.0

Horizont / Art Directors Club of Germany

beef cover in crisis

Publication Design / Magazine Design

2009 Design Merit Award

5.0

Quirin Bank AG

Hide and Seek Booklet

Publication Design / Book Design

2009 Design Merit Award

5.0

STABILO International GmbH

Point Out

Outdoor / Campaign

2009 Design Merit Award

5.0

Bayerische Motoren Werke Aktiengesellschaft

Sound components

Outdoor / Campaign

2009 Design Merit Award

5.0

Mercedes-Benz Netherlands

Read the street

Outdoor / Campaign

2009 Design Merit Award

5.0

myToys.de

The LEGO Codes

Outdoor / Campaign

2009 Design Merit Award

5.0

tesa AG

Tesa Tape-Art

Outdoor / Campaign

2009 Design Merit Award

5.0

Procter & Gamble

TIDE Longer Lasting Whites

Outdoor / Single

2009 Design Merit Award

5.0

Hornbach DIY /Home Improvement

THE HOUSE IF IMAGINATION

Environmental Design / Campaign

2009 Design Merit Award

5.0

IKEA Germany

"Bigger Storage Ideas"

Environmental Design / Single

2009 Design Merit Award

5.0

BMW Group

Mediatecture for the BMW Museum, Munich

Environmental Design / Single

2009 Design Merit Award

5.0

Nintendo of Europe

"Happy Brain Cells" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

2009 Design Merit Award

5.0

Alpina Farben GmbH

The Alpina Wall Calendar 2009

Collateral Design / P.O.P. and In-Store - Single

2009 Design Merit Award

5.0

tesa AG

Tesa Tape-Art

Collateral Design / Posters - Campaign

2009 Design Merit Award

5.0

Citroen Deutschland AG

Cornering lights

Collateral Design / Posters - Single

2009 Design Merit Award

5.0

Anthony´s Garage Winery

Oilchange

Package Design / Campaign

2009 Design Merit Award

5.0

Anthony´s Garage Winery

Powerfuel

Package Design / Campaign

2009 Design Merit Award

5.0

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince

Package Design / Single

2009 Design Merit Award

5.0

Gastro & System GmbH

OCUI (open cuisine)

Corporate Identity / Corporate Identity - Campaign

2009 Design Merit Award

5.0

Quirin Bank AG

Hide and Seek Booklet

Branding / Booklet/Brochure

2009 Design Merit Award

5.0

Air Berlin PLC & Co. Luftverkehrs KG

Annual Report 2007

Branding / Annual Report

2009 Design Merit Award

5.0

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