The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 75.0
Honeytube
Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Points: 15.0
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Points: 15.0
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
Points: 10.0
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
Points: 10.0
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign
Points: 10.0
Horror non-stop
Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Points: 10.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
Crazy-Leader-Commercial
Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 5.0
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Points: 5.0
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
Points: 5.0
WiFi
Agency: Jung von Matt AG / Hamburg Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Animated URL
Agency: Jung von Matt AG / Stuttgart Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin Client: DDB Worldwide Category: Branded Applications / Desktop
Points: 5.0
Screenguard
Agency: Serviceplan / Munich Client: Santec Category: Branded Applications / Desktop
Points: 5.0
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Points: 5.0
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
Points: 5.0
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Points: 5.0
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
Points: 5.0
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Points: 5.0
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Points: 5.0
No Flash
Agency: Serviceplan / Munich Client: Callmobile Category: Banners - Dynamic / Campaign
Points: 5.0
Jeep® Cherokee "Nature"
Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Points: 5.0
More Impact to Human Rights
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 5.0
Amnesty International Gallows
Agency: Leo Burnett Frankfurt / Frankfurt Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Points: 5.0
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Direct Mail / Single
Points: 5.0
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
Points: 5.0
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Publication Design / Book Design
Points: 5.0
Point Out
Agency: Serviceplan / Munich Client: STABILO International GmbH Category: Outdoor / Campaign
Points: 5.0
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
Points: 5.0
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign
Points: 5.0
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign
Points: 5.0
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single
Points: 5.0
THE HOUSE IF IMAGINATION
Agency: HEIMAT, Berlin / Berlin Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Environmental Design / Single
Points: 5.0
Mediatecture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 5.0
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Collateral Design / Posters - Campaign
Points: 5.0
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Points: 5.0
Oilchange
Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Points: 5.0
Powerfuel
Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Points: 5.0
Dr. Moeller’s Quince
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Points: 5.0
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
Points: 5.0
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Points: 5.0
Annual Report 2007
Agency: Strichpunkt GmbH / Stuttgart Client: Air Berlin PLC & Co. Luftverkehrs KG Category: Branding / Annual Report
Points: 5.0
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Gold Pencil
Points:
75.0
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
E-Mail „Large window.“
Category:
Email Marketing / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
myToys.de
Title:
The LEGO Codes
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
13TH STREET
Title:
Horror non-stop
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Crazy-Leader-Commercial
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Scholz & Volkmer
Title:
S&V Harmonice Mundi
Category:
Self-Promotion / Websites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SIXT
Title:
WiFi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Germanwings GmbH
Title:
Wi-Fi Advertising
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sixt Car Rental
Title:
Animated URL
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Volkswagen 2028
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Cherokee "Nature"
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
More Impact to Human Rights
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Amnesty International Gallows
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2009 Design Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2009 Design Merit Award
Points:
5.0
Client:
Das Hunger Projekt e.V.
Title:
Ababa Banti
Category:
Direct Mail / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Horizont / Art Directors Club of Germany
Title:
beef cover in crisis
Category:
Publication Design / Magazine Design
Award:
2009 Design Merit Award
Points:
5.0
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Publication Design / Book Design
Award:
2009 Design Merit Award
Points:
5.0
Client:
STABILO International GmbH
Title:
Point Out
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Bayerische Motoren Werke Aktiengesellschaft
Title:
Sound components
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
myToys.de
Title:
The LEGO Codes
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
TIDE Longer Lasting Whites
Category:
Outdoor / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Hornbach DIY /Home Improvement
Title:
THE HOUSE IF IMAGINATION
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
BMW Group
Title:
Mediatecture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince
Category:
Package Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Branding / Booklet/Brochure
Award:
2009 Design Merit Award
Points:
5.0
Client:
Air Berlin PLC & Co. Luftverkehrs KG
Title:
Annual Report 2007
Category:
Branding / Annual Report
Award:
2009 Design Merit Award
Points:
5.0
