The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Points: 15.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
Dictators Cake Fight
Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Transparent Man
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single
Points: 5.0
Global news is first local news
Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
27
Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single
Points: 5.0
Cut
Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Points: 5.0
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
We take it serious
Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single
Points: 5.0
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Points: 5.0
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Remote Control
Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Cinema Advertising / Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Points: 5.0
The Missing Piece
Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Points: 5.0
„Weather-Channel-Guerilla“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Fast news
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
Points: 5.0
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Homeless organisation fifyfifty
Title:
Transparent Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Augsburger Allgemeine Zeitung
Title:
Global news is first local news
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Expedia.com GmbH
Title:
„Weather-Channel-Guerilla“
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
stern Gruner+Jahr AG & Co KG
Title:
Fast news
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
myToys.de
Title:
The LEGO Codes
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Merit Award
Points:
5.0