The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Dictators Cake Fight
Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
More Impact to Human Rights
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 5.0
Transparent Man
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Points: 5.0
Crazy-Leader-Commercial
Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 5.0
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Jeep® Cherokee "Nature"
Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Points: 5.0
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
Points: 5.0
No Flash
Agency: Serviceplan / Munich Client: Callmobile Category: Banners - Dynamic / Campaign
Points: 5.0
Dr. Moeller’s Quince
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Points: 5.0
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Points: 5.0
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Points: 5.0
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single
Points: 5.0
Powerfuel
Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Points: 5.0
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
Points: 5.0
Oilchange
Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Points: 5.0
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Points: 5.0
Global news is first local news
Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
27
Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single
Points: 5.0
Cut
Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Points: 5.0
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Points: 5.0
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
Points: 5.0
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Collateral Design / Posters - Campaign
Points: 5.0
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
We take it serious
Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single
Points: 5.0
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Points: 5.0
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Mediatecture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 5.0
Remote Control
Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Environmental Design / Single
Points: 5.0
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Cinema Advertising / Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Points: 5.0
The Missing Piece
Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Points: 5.0
Screenguard
Agency: Serviceplan / Munich Client: Santec Category: Branded Applications / Desktop
Points: 5.0
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin Client: DDB Worldwide Category: Branded Applications / Desktop
Points: 5.0
THE HOUSE IF IMAGINATION
Agency: HEIMAT / Berlin Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
Points: 5.0
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single
Points: 5.0
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign
Points: 5.0
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign
Points: 5.0
Read the street
Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
Points: 5.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Points: 5.0
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Points: 5.0
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
More Impact to Human Rights
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Homeless organisation fifyfifty
Title:
Transparent Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Crazy-Leader-Commercial
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Cherokee "Nature"
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince
Category:
Package Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Volkswagen 2028
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Augsburger Allgemeine Zeitung
Title:
Global news is first local news
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
BMW Group
Title:
Mediatecture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Hornbach DIY /Home Improvement
Title:
THE HOUSE IF IMAGINATION
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
TIDE Longer Lasting Whites
Category:
Outdoor / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
myToys.de
Title:
The LEGO Codes
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Bayerische Motoren Werke Aktiengesellschaft
Title:
Sound components
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
