The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Unwrap
Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Parking Precision
Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Points: 5.0
updated every second
Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Points: 5.0
Fruit Figures
Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral / Promotional Items
Points: 5.0
Donation Army
Agency: Ogilvy Germany / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Blunders
Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
Points: 5.0
Santec Prison
Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Respect Copyrights!
Agency: Scholz & Friends / Berlin Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Points: 5.0
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Missing Add-on
Agency: kempertrautmann gmbh / Hamburg Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Points: 5.0
Fruit Figures
Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Points: 5.0
Cars tweet empty parking spaces
Agency: Jung von Matt AG / Stuttgart Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
Points: 5.0
The Charity Test Drive
Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Events and Competitions
Points: 5.0
The Laundry-Gallery
Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Points: 5.0
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Points: 5.0
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: ZDF Category: Consumer Television / Over 60 second - Single
Points: 5.0
The Ecosphere Project
Agency: HEIMAT / Berlin Client: CNN International Category: Branded Content / Online
Points: 5.0
Catch the Flash
Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Branded Content / Games
Points: 5.0
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Branding / Logo Design
Points: 5.0
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Closed GmbH Category: Package Design / Package Design - Campaign
Points: 5.0
There is a child in each man
Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Points: 5.0
Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
Points: 5.0
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
Points: 5.0
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
Points: 5.0
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
Points: 5.0
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Points: 5.0
Dead Man Cooking
Agency: Jung von Matt / Hamburg Client: ALIVE e.V. Category: Publication Design / Book Cover Design
Points: 5.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Points: 5.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Points: 5.0
The Non-Smokers Art Calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
Points: 5.0
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Points: 5.0
HOWTO Magazine - The Black Issue
Agency: Ogilvy Germany / Frankfurt Client: Ogilvy Germany Category: Publication Design / Magazine Layout Design
Points: 5.0
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Points: 5.0
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
Points: 5.0
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
Points: 5.0
Stumbling Stones
Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
The face of the marathon.
Agency: HEIMAT / Berlin Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Pirate Radio Experiment
Agency: Jung von Matt AG / Berlin Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Parking Precision
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Gruner + Jahr AG & Co. KG
Title:
updated every second
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral / Promotional Items
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
OroVerde Rainforest Foundation
Title:
Donation Army
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Blunders
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Constantin Film Verleih GmbH
Title:
Respect Copyrights!
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Initiative Vermisste Kinder
Title:
Missing Add-on
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Cars tweet empty parking spaces
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
The Charity Test Drive
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Branding / Logo Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Closed GmbH
Title:
The four of Woolga
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Award:
2012 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Award:
2012 Design Merit Award
Points:
5.0
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral Design / Promotion
Award:
2012 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Direct Mail / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
AOK-Bundesverband
Title:
The Non-Smokers Art Calendar
Category:
Direct Mail / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Ogilvy Germany
Title:
HOWTO Magazine - The Black Issue
Category:
Publication Design / Magazine Layout Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
The face of the marathon.
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
ISHR International Society for Human Rights
Title:
Pirate Radio Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Daimler AG
Title:
EBALL
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
