The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
LEGO Builders of Sound
Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Points: 15.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Points: 10.0
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Out Of Home / Billboards - Campaign
Points: 5.0
Bed & Breakfast
Agency: Publicis / Frankfurt Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Points: 5.0
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Points: 5.0
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single
Points: 5.0
Troy Davis - I am alive
Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Points: 5.0
Skyscrapers
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Points: 5.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Points: 5.0
Radio Ghosts
Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Points: 5.0
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Marttiini Fish-Mailing
Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations
Points: 5.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations
Points: 5.0
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Points: 5.0
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf Client: International Children's Fund Category: Public Service / Television - Single
Points: 5.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foundation FOR LIFE -- for organ donation
Title:
Waiting. For seven years.
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0