The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods
Points: 5.0
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Points: 5.0
Audi Social Stunt
Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
20things 2011
Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand
Points: 5.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
Points: 5.0
Leica Corporate Design
Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Points: 5.0
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Out Of Home / Billboards - Campaign
Points: 5.0
Bed & Breakfast
Agency: Publicis / Frankfurt Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability
Points: 5.0
Fairy Tale Exhibition
Agency: Krafthaus / Cologne Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Points: 5.0
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces
Points: 5.0
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Points: 5.0
The EVOC Indestructible Billboard
Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Points: 5.0
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single
Points: 5.0
Table of Contents
Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Product Design / Single or Series
Points: 5.0
Meltdown
Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Product Design / Single or Series
Points: 5.0
Troy Davis - I am alive
Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Points: 5.0
Skyscrapers
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Points: 5.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Points: 5.0
Radio Ghosts
Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Points: 5.0
Troy Davis - I am alive
Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Table of Contents
Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Points: 5.0
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Marttiini Fish-Mailing
Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations
Points: 5.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations
Points: 5.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich Client: Rodenstock Category: Craft / Typography - Series
Points: 5.0
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Points: 5.0
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single
Points: 5.0
Downloadbar
Agency: Ogilvy Germany / Frankfurt Client: MTV Category: Collateral Design / Posters - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Helping Hands
Agency: Ogilvy Germany / Duesseldorf Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf Client: International Children's Fund Category: Public Service / Television - Single
Points: 5.0
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SYZYGY
Title:
20things 2011
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
Followfish
Title:
tunatunes
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Leica
Title:
Leica Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Foundation FOR LIFE -- for organ donation
Title:
Waiting. For seven years.
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MTV
Title:
Downloadbar
Category:
Collateral Design / Posters - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0