The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

OH!-Saft - Squeeze Bottles Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series Points: 25.0
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral Points: 25.0
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 15.0
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity Points: 15.0
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services Points: 15.0
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing Points: 15.0
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture Points: 15.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video Points: 10.0
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign Points: 10.0
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print Points: 10.0
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces Points: 10.0
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications Points: 10.0
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods Points: 10.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design Points: 10.0
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series Points: 10.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation Points: 10.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 10.0
The Letter Agency: HEIMAT / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series Points: 10.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single Points: 10.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising Points: 10.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile Points: 10.0
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video Points: 5.0
Iceberg Songs Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: CSR - Websites / Websites Points: 5.0
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign Points: 5.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign Points: 5.0
e-mobility - Enjoy The Silence Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 5.0
SHOUT DOWN ARMS Agency: Scholz & Friends / Berlin Client: Control Arms Category: Non-Profit - Websites / Websites Points: 5.0
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series Points: 5.0
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series Points: 5.0
Instant Noodle Novels Agency: Serviceplan / Munich Client: Bernbacher Category: Consumer - Package Design / Single or Series Points: 5.0
The Dumbbell Headphone Packaging Agency: Scholz & Friends / Berlin Client: Panasonic Category: Consumer - Package Design / Single or Series Points: 5.0
Burger Arena Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single Points: 5.0
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing Points: 5.0
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Iceberg Songs Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: Craft - Sound Design / Sound Design Points: 5.0
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility Points: 5.0
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography Points: 5.0
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign Points: 5.0
Den Blå Planet Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding Points: 5.0
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign Points: 5.0
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience Points: 5.0
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology Points: 5.0
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 5.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience Points: 5.0
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Publications / Publications Points: 5.0
Iceberg Songs Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: CSR - Broadcast & Moving Image / Broadcast & Moving Image Points: 5.0

mymuesli

OH!-Saft - Squeeze Bottles

Consumer - Package Design / Single or Series

2016 Design Gold Pencil

25.0

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral / Collateral

2016 Print & Outdoor Gold Pencil

25.0

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Silver Pencil

15.0

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

2016 Public Relations Silver Pencil

15.0

STABILO International

Stabilo True Colours

Consumer - Websites / Services

2016 Interactive Silver Pencil

15.0

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

2016 Direct Silver Pencil

15.0

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

2016 Responsive Environments Silver Pencil

15.0

EDEKA Zentrale

Home for Christmas

CSR - Online Films & Video / Online Films & Video

2016 Film Bronze Pencil

10.0

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Social Media Bronze Pencil

10.0

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

2016 Direct Bronze Pencil

10.0

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

2016 Design Bronze Pencil

10.0

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

2016 Print & Outdoor Bronze Pencil

10.0

Gibson Guitar

The Les Paul Skill Check

Consumer - Applications & Sites / Durable Goods

2016 Mobile Bronze Pencil

10.0

Sky Deutschland Fernsehen

The Match

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Innovation - Print / Print

2016 Print & Outdoor Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Innovation - Publication Design / Publication Design

2016 Design Bronze Pencil

10.0

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Design Bronze Pencil

10.0

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

2016 Cross-Platform Bronze Pencil

10.0

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Bronze Pencil

10.0

OTTO

The Letter

Craft - Animation - Single or Series / Animation - Single or Series

2016 Design Bronze Pencil

10.0

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

2016 Film Bronze Pencil

10.0

EDEKA Zentrale

Home for Christmas

CSR - Cinema Advertising / Cinema Advertising

2016 Film Bronze Pencil

10.0

Sky Deutschland Fernsehen

The Match

Consumer - Digital / Mobile

2016 Direct Bronze Pencil

10.0

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

2016 Interactive Merit Award

5.0

UNFCCC

Iceberg Songs

CSR - Websites / Websites

2016 Interactive Merit Award

5.0

Berliner Philharmonie

Closed for Inventory

Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Merit Award

5.0

EDEKA Zentrale

Home for Christmas

CSR - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Volkswagen

e-mobility - Enjoy The Silence

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

Control Arms

SHOUT DOWN ARMS

Non-Profit - Websites / Websites

2016 Interactive Merit Award

5.0

Rocket & Wink

Whatever 9 ? por Ecuadoor

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

2016 Design Merit Award

5.0

Rocket & Wink

Whatever 8 ? Infinity

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

2016 Design Merit Award

5.0

Bernbacher

Instant Noodle Novels

Consumer - Package Design / Single or Series

2016 Design Merit Award

5.0

Panasonic

The Dumbbell Headphone Packaging

Consumer - Package Design / Single or Series

2016 Design Merit Award

5.0

McDonald's

Burger Arena

Consumer - Environmental / Immersive Design / Ambient Media - Single

2016 Design Merit Award

5.0

Berliner Philharmonie

Closed for Inventory

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

2016 Film Merit Award

5.0

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

UNFCCC

Iceberg Songs

Craft - Sound Design / Sound Design

2016 Interactive Merit Award

5.0

UBS

UBS Planet Art

Consumer - Mobile / Utility

2016 UX / UI Merit Award

5.0

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

2016 Film Merit Award

5.0

Coca-Cola

Powerade - Workout Billboards

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

2016 Print & Outdoor Merit Award

5.0

Danmarks Akvarium

Den Blå Planet

Consumer - Environmental / Immersive Design / Wayfinding

2016 Design Merit Award

5.0

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

2016 Print & Outdoor Merit Award

5.0

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

2016 UX / UI Merit Award

5.0

Sky Deutschland Fernsehen

Sky Sqreening

Craft - Use of Technology / Use of Technology

2016 Direct Merit Award

5.0

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Merit Award

5.0

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

2016 UX / UI Merit Award

5.0

MARS

The Lost Campaign

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

UNFCCC

Iceberg Songs

CSR - Broadcast & Moving Image / Broadcast & Moving Image

2016 Design Merit Award

5.0

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