The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Holoquarium
Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The Most Precious Gift
Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Points: 5.0
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
Points: 5.0
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Berlin
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Points: 5.0
Newspaper Stack
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Use of Technology
Points: 5.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Mobile Advertising
Points: 5.0
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites
Points: 5.0
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg Client: Adam Opel AG Category: Under 100K Budget
Points: 5.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
Points: 5.0
smart - radically open / First Date
Agency: BBDO GmbH / Berlin Client: Daimler AG, smart Category: Television / Short Form - Single
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The Daily Catch
Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Buchhandlung Heinrich Hugendubel – „Smartbon“
Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: User-Generated Content
Points: 5.0
Project Germany
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Points: 5.0
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Points: 5.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Visual Effects / Animation
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
Points: 5.0
Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners
Points: 5.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Series
Points: 5.0
Vitality Room
Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Points: 5.0
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
Points: 5.0
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Packaging / Specialty
Points: 5.0
The Daily Catch
Agency: Serviceplan / Munich Client: METRO Category: Packaging / Specialty
Points: 5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Daimler AG, smart
Title:
smart - radically open / First Date
Category:
Television / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
METRO
Title:
The Daily Catch
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Buchhandlung Heinrich Hugendubel
Title:
Buchhandlung Heinrich Hugendubel – „Smartbon“
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Digital / Utility Design - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
