The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Points: 2.0
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Branding / Identity System
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Points: 2.0
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
Points: 2.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging / Specialty
Points: 2.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
Points: 2.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Animation
Points: 2.0
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin Client: Charité - University Hospital Berlin Category: Innovation in Design
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Design
Points: 2.0
The Secret Sculpture
Agency: SERVICEPLAN GERMANY / Munich Client: German child protection Association Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
Build with the force
Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
Build with the force
Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Innovation in Interactive
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single
Points: 2.0
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Points: 2.0
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Mobile Apps
Points: 2.0
HEROES OF THE NIGHT
Agency: SERVICEPLAN GERMANY / Munich Client: Beck’s Category: Mobile Apps
Points: 2.0
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Points: 2.0
Criminal Reviews
Agency: SERVICEPLAN GERMANY / Munich Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Hell-P
Agency: Kolle Rebbe GmbH / Hamburg Client: Warner Music Central Europe Category: Craft / Printing / Production
Points: 2.0
HORNBACH "Smell of Spring"
Agency: HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
Points: 2.0
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Online Films & Video / Long Form - Single
Points: 2.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Points: 2.0
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Utility
Points: 2.0
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Points: 2.0
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Points: 2.0
FlyNet - Father (75") / Party (67")
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Points: 2.0
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Broadcast / Campaign
Points: 2.0
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
Points: 2.0
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt Client: Saturn Category: Innovation in Radio & Audio
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Points: 2.0
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
Points: 2.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
Points: 2.0
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Brand Installations
Points: 2.0
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
discovering hands 3D diagnostic application
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne Client: discovering hands Category: Craft / Data Visualization
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Points: 2.0
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Points: 2.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Points: 2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Charité - University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
German child protection Association
Title:
The Secret Sculpture
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Brauerei C. & A. VELTINS GmbH & Co. KG
Title:
Spot The Bottle
Category:
Live Webcast
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Mobile Apps
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Beck’s
Title:
HEROES OF THE NIGHT
Category:
Mobile Apps
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
Mind The Gap
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Piper Verlag GmbH
Title:
Criminal Reviews
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Warner Music Central Europe
Title:
Hell-P
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Smell of Spring"
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
BMW AG
Title:
The Small Escape
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Under 100K Budget
Award:
2020 Film Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75") / Party (67")
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
German Rail
Title:
Lazy Activists
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
discovering hands
Title:
discovering hands 3D diagnostic application
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
