The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft Points: 90.00
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film Points: 45.00
Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity Points: 45.00
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Animation / Single Points: 45.00
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinematography / Single Points: 45.00
Xbox Equality Controller Agency: SERVICEPLAN GERMANY / Munich Client: Microsoft / Xbox Category: Packaging / Specialty Points: 21.00
One Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Editing / Single Points: 10.50
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising Points: 9.00
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinema Advertising Points: 9.00
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Use of Licensed Music Points: 9.00
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated Campaign Points: 9.00
N4TURE'S NUMB3R5 Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin Client: WWF Germany Category: Data Visualization / Static Points: 9.00
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events Points: 9.00
Fight sexism with sexism. Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion Points: 9.00
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Writing / Series Points: 9.00
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential Points: 9.00
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential Points: 9.00
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming Points: 7.00
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations Points: 7.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft Points: 3.00
Born of a Dream Agency: Scholz & Friends Client: IWC Schaffhausen Category: Cinematography / Series Points: 3.00
"Future 2021" – The Concept EQG Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Production Design Points: 3.00
Non-Fungible Animals Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: Digital Design Points: 3.00
#TogetherAgainstCorona Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships Points: 3.00
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Series Points: 3.00
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Brand Voice Points: 3.00
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Current Event Response Points: 3.00
#TogetherAgainstCorona Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships Points: 3.00
Dyslexia Unetided Agency: SERVICEPLAN GERMANY / Munich Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing Points: 3.00
Holy night shift Agency: McCann / Düsseldorf Client: ALDI Category: Casting Points: 3.00
MINImalism Film Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Animation Points: 3.00
IKEA - Knock Knock Agency: thjnk Berlin GmbH / Berlin Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design Points: 3.00
A new sound for air Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio Points: 3.00
"Future 2021" – The Concept EQG Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Original Music / Score Points: 3.00
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Original Music / Score Points: 3.00
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online Films & Video / Long Form - Single Points: 3.00
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Out of Home / P.O.P. & In-Store Points: 3.00
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Online Community / Use of Existing Platform Points: 3.00
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Art Direction Points: 3.00
Violent classifieds Agency: Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin Client: Terre des Femmes Category: Online Advertising / Native Ads Points: 3.00
The Ghost Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design Points: 3.00
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single Points: 3.00
Launch campaign Mission R Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Editing Points: 3.00
Rediscover Germany Agency: Ogilvy Germany Client: German Rail Category: Single Country or Region / Consumer / Brand Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit Points: 3.00
Non-Fungible Animals Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: NFTs & the Metaverse / NFTs Points: 3.00
A new sound for air Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio Points: 3.00
FlyNet - Smart Home Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Broadcast / Single Points: 3.00
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Broadcast / Series Points: 3.00

PENNY

The Wish

Best of Moving Image Craft

2022 Moving Image Craft Best of Discipline Pencil

90.00

Universal Music

The Spotify Charthack

Innovation & Transformation / Innovation in Film

2022 Film Gold Pencil

45.00

WWF Germany

Eurythenes plasticus

Creative Effectiveness / Non-Profit / Charity

2022 Creative Effectiveness Gold Pencil

45.00

Samsung Electronics GmbH

The spider and the window

Animation / Single

2022 Moving Image Craft Gold Pencil

45.00

PENNY

The Wish

Cinematography / Single

2022 Moving Image Craft Gold Pencil

45.00

Microsoft / Xbox

Xbox Equality Controller

Packaging / Specialty

2022 Design Silver Pencil

21.00

WhatsApp

One

Editing / Single

2022 Moving Image Craft Silver Pencil

10.50

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

2022 Film Bronze Pencil

9.00

PENNY

The Wish

Cinema Advertising

2022 Film Bronze Pencil

9.00

Samsung Electronics GmbH

The spider and the window

Use of Licensed Music

2022 Music & Sound Craft Bronze Pencil

9.00

TERRE DES FEMMES

Abolish §219a

Integrated Campaign

2022 Direct Marketing Bronze Pencil

9.00

WWF Germany

N4TURE'S NUMB3R5

Data Visualization / Static

2022 Creative Use of Data Bronze Pencil

9.00

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Experiential / Immersive / Events

2022 Health & Wellness Bronze Pencil

9.00

Ursula Karven/ Frauen100/ hell & karrer communications GmbH

Fight sexism with sexism.

Typography / Dynamic / In Motion

2022 Design Bronze Pencil

9.00

Frauen aufs Podium e.V.

Gender Gaps

Writing / Series

2022 Moving Image Craft Bronze Pencil

9.00

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

2022 Public Relations Bronze Pencil

9.00

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

2022 Public Relations Bronze Pencil

9.00

Alcaldía de Soacha

The Most Wanted Portrait

Innovation & Transformation / Innovation in Gaming

2022 Gaming Silver Pencil

7.00

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

2022 Out of Home Silver Pencil

7.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

2022 Interactive & Mobile Craft Merit Award

3.00

IWC Schaffhausen

Born of a Dream

Cinematography / Series

2022 Moving Image Craft Merit Award

3.00

Mercedes-Benz

"Future 2021" – The Concept EQG

Production Design

2022 Moving Image Craft Merit Award

3.00

WWF

Non-Fungible Animals

Digital Design

2022 Design Merit Award

3.00

All #TogetherAgainstCorona

#TogetherAgainstCorona

Brand Partnerships

2022 Branded Entertainment Merit Award

3.00

MINI

MINImalism

Out of Home / Series

2022 Design Merit Award

3.00

Newtown Action Alliance

#NotComingHome

Brand Voice

2022 Public Relations Merit Award

3.00

TERRE DES FEMMES

Abolish §219a

Current Event Response

2022 Public Relations Merit Award

3.00

All #TogetherAgainstCorona

#TogetherAgainstCorona

Brand Partnerships

2022 Integrated Merit Award

3.00

Gruner + Jahr Deutschland / Stern

Dyslexia Unetided

Craft / Writing

2022 Integrated Merit Award

3.00

ALDI

Holy night shift

Casting

2022 Moving Image Craft Merit Award

3.00

MINI

MINImalism Film

Craft / Animation

2022 Design Merit Award

3.00

IKEA Deutschland GmbH & Co. KG

IKEA - Knock Knock

Television & VOD / Long Form - Single

2022 Film Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Design

2022 Design Merit Award

3.00

ADAM

A new sound for air

Sonic Branding / Branded Audio

2022 Music & Sound Craft Merit Award

3.00

Mercedes-Benz

"Future 2021" – The Concept EQG

Original Music / Score

2022 Music & Sound Craft Merit Award

3.00

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Original Music / Score

2022 Music & Sound Craft Merit Award

3.00

Newtown Action Alliance

#NotComingHome

Online Films & Video / Long Form - Single

2022 Film Merit Award

3.00

Alcaldía de Soacha

The Most Wanted Portrait

Out of Home / P.O.P. & In-Store

2022 Direct Marketing Bronze Pencil

3.00

Universal Music

The Spotify Charthack

Online Community / Use of Existing Platform

2022 Interactive, Online & Mobile Merit Award

3.00

MINI

MINImalism

Craft / Art Direction

2022 Print Merit Award

3.00

Terre des Femmes

Violent classifieds

Online Advertising / Native Ads

2022 Interactive, Online & Mobile Merit Award

3.00

Dr. Ing. h.c. F. Porsche AG

The Ghost

Sound Design

2022 Music & Sound Craft Merit Award

3.00

Newtown Action Alliance

#NotComingHome

Online & Mobile Video / Online-only Video - Single

2022 Interactive, Online & Mobile Merit Award

3.00

Dr. Ing. h.c. F. Porsche AG

Launch campaign Mission R

Sound Editing

2022 Music & Sound Craft Merit Award

3.00

German Rail

Rediscover Germany

Single Country or Region / Consumer / Brand

2022 Creative Effectiveness Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Out of Home / Billboards & Transit

2022 Direct Marketing Merit Award

3.00

WWF

Non-Fungible Animals

NFTs & the Metaverse / NFTs

2022 Interactive, Online & Mobile Merit Award

3.00

ADAM

A new sound for air

Sonic Branding / Branded Audio

2022 Radio & Audio Merit Award

3.00

Deutsche Lufthansa

FlyNet - Smart Home

Broadcast / Single

2022 Radio & Audio Merit Award

3.00

Frauen aufs Podium e.V.

Gender Gaps

Broadcast / Series

2022 Radio & Audio Merit Award

3.00

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