The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Pharma
- Public Relations
- Radio & Audio
Award
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
Points: 90.00
The Spotify Charthack
Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Animation / Single
Points: 45.00
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinematography / Single
Points: 45.00
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich Client: Microsoft / Xbox Category: Packaging / Specialty
Points: 21.00
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Editing / Single
Points: 10.50
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising
Points: 9.00
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinema Advertising
Points: 9.00
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Use of Licensed Music
Points: 9.00
Abolish §219a
Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated Campaign
Points: 9.00
N4TURE'S NUMB3R5
Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin Client: WWF Germany Category: Data Visualization / Static
Points: 9.00
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Points: 9.00
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion
Points: 9.00
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Writing / Series
Points: 9.00
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Points: 9.00
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Points: 9.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Points: 7.00
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Points: 7.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
Born of a Dream
Agency: Scholz & Friends Client: IWC Schaffhausen Category: Cinematography / Series
Points: 3.00
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Production Design
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: Digital Design
Points: 3.00
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships
Points: 3.00
MINImalism
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Series
Points: 3.00
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Brand Voice
Points: 3.00
Abolish §219a
Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Current Event Response
Points: 3.00
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships
Points: 3.00
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
Points: 3.00
MINImalism Film
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Animation
Points: 3.00
IKEA - Knock Knock
Agency: thjnk Berlin GmbH / Berlin Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Points: 3.00
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio
Points: 3.00
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Original Music / Score
Points: 3.00
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Original Music / Score
Points: 3.00
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online Films & Video / Long Form - Single
Points: 3.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Out of Home / P.O.P. & In-Store
Points: 3.00
The Spotify Charthack
Agency: Ogilvy Germany Client: Universal Music Category: Online Community / Use of Existing Platform
Points: 3.00
MINImalism
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Art Direction
Points: 3.00
Violent classifieds
Agency: Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin Client: Terre des Femmes Category: Online Advertising / Native Ads
Points: 3.00
The Ghost
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design
Points: 3.00
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
Launch campaign Mission R
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Editing
Points: 3.00
Rediscover Germany
Agency: Ogilvy Germany Client: German Rail Category: Single Country or Region / Consumer / Brand
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit
Points: 3.00
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: NFTs & the Metaverse / NFTs
Points: 3.00
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio
Points: 3.00
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Broadcast / Single
Points: 3.00
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Points: 3.00