The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Hong Kong
Client
Title
Category
Award
Points
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Trailer
Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
Points: 15.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Points: 10.0
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Points: 10.0
Antalis Diary 2011
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Antalis (Hong Kong) Ltd. Category: Collateral Design / Promotion
Points: 10.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
Points: 5.0
Trailer
Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Points: 5.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Collateral / Posters - Campaign
Points: 5.0
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Points: 5.0
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Single
Points: 5.0
Live Review
Agency: Leo Burnett / Hong Kong Client: Time Out Magazine Category: Out Of Home / Single
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Points: 5.0
Shanghai IFC Mall Palace Cinema
Agency: One Plus Partnership Limited / Hong Kong Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
Points: 5.0
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Points: 5.0
Punch name Card Set
Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Points: 5.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Antalis (Hong Kong) Ltd.
Title:
Antalis Diary 2011
Category:
Collateral Design / Promotion
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Trailer
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Time Out Magazine
Title:
Live Review
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Trailer
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Broadway Cinema China Limited
Title:
Shanghai IFC Mall Palace Cinema
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0