The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 50.0
Population by pixel
Agency: HAKUHODO C&D / tokyo Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Points: 25.0
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Points: 15.0
REC YOU
Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Honda Internavi
Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Points: 15.0
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Points: 15.0
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo Client: TOHATO Inc. Category: Brand Gaming / Mobile
Points: 10.0
HIROSHIMA APPEALS 2007
Agency: Shin Matsunaga Design Inc. / Tokyo Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 10.0
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 10.0
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Points: 10.0
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Points: 10.0
Fresh
Agency: GREY Tokyo / Tokyo Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Points: 10.0
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 10.0
Chubu Electric Power
Agency: TUGBOAT / Tokyo Client: Chubu Electric Power Co.,Inc. Category: Environmental Design / Single
Points: 5.0
Fashion Therapy
Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image
Points: 5.0
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
POSTER OF AZUSA HAIR SALON
Agency: E.Co.,Ltd. / shibuya-ku Client: barber AZUSA Category: Collateral / Posters - Campaign
Points: 5.0
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
"iwai"event
Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
Points: 5.0
Read! Ride! Read! The Loop Line Manga Relay Project
Agency: DENTSU INC. Tokyo / Tokyo Client: SHUEISHA Inc. Category: Environmental Design / Campaign
Points: 5.0
REC YOU
Agency: GT INC. / Tokyo Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo Client: WOW INC. Category: Publication Design / Book Design
Points: 5.0
Iku Iku Dictionary
Agency: goen / Tokyo Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Points: 5.0
Ribbon
Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book Design
Points: 5.0
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo Client: P&G Japan Category: Music / Integration of a brand in a music environment
Points: 5.0
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
Points: 5.0
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Points: 5.0
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Points: 5.0
Avenue H
Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Points: 5.0
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Olympus Imaging Corporation Category: Branded Applications / Web
Points: 5.0
Voices of Endangered Birds
Agency: beacon communications k.k. / Tokyo Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Points: 5.0
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
The commercial that can't be aired on TV-Narrator
Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Consumer Radio / Single
Points: 5.0
TOKYO in PROCESS
Agency: Go Hosokawa / TOKYO Client: Takashimaya Company, Limited Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Aioi Dental Clinic No.1
Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Points: 5.0
Wabi Sabi Waza
Agency: Penguin Graphics / Hiroshima Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Points: 5.0
YAOKI
Agency: DENTSU KYUSHU INC. / Fukuoka Client: Renaissance Project Co.,Ltd. Category: Package Design / Single
Points: 5.0
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Points: 5.0
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Agency: DENTSU INC. / Tokyo Client: Oji Nepia Co.,Ltd. Category: Package Design / Single
Points: 5.0
Hifana Connect
Agency: Wieden+Kennedy Tokyo / Tokyo Client: W+K Tokyo Lab Category: Package Design / Single
Points: 5.0
"iwai" wrapping cloth
Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Package Design / Single
Points: 5.0
ISSIMBOW "Katachi-koh"
Agency: Shin Matsunaga Design Inc. / Tokyo Client: ISSIMBOW, Inc. Category: Package Design / Campaign
Points: 5.0
FREEDOM DVD series
Agency: ground Tokyo / Tokyo Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Points: 5.0
KAKUZAI memo block
Agency: HAKUHODO inc. / TOKYO Client: ginza graphic gallery Category: Product Design / Single
Points: 5.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Best of Show Pencil
Points:
50.0
Client:
WWF Japan
Title:
Population by pixel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" poster
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.
Title:
HIROSHIMA APPEALS 2007
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
World Commerce Coporation
Title:
The challenge of the CRAZY GENIUS
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.2
Category:
Corporate Identity / Corporate Identity - Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
TAKEO CO., LTD.
Title:
TAKEO PAPER SHOW 2007
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Chubu Electric Power Co.,Inc.
Title:
Chubu Electric Power
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Yurakucho Marui
Title:
Fashion Therapy
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
barber AZUSA
Title:
POSTER OF AZUSA HAIR SALON
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai"event
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
SHUEISHA Inc.
Title:
Read! Ride! Read! The Loop Line Manga Relay Project
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
WOW INC.
Title:
WOW10 : art book and DVD
Category:
Publication Design / Book Design
Award:
2008 Design Merit Award
Points:
5.0
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Award:
2008 Design Merit Award
Points:
5.0
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Award:
2008 Design Merit Award
Points:
5.0
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Wild Bird Society of Japan
Title:
Voices of Endangered Birds
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
TOTO LTD.
Title:
The commercial that can't be aired on TV-Narrator
Category:
Consumer Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Takashimaya Company, Limited
Title:
TOKYO in PROCESS
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Syueisha Inc.
Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.1
Category:
Corporate Identity / Corporate Identity - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Soukouen
Title:
Wabi Sabi Waza
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Renaissance Project Co.,Ltd.
Title:
YAOKI
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Oji Nepia Co.,Ltd.
Title:
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
W+K Tokyo Lab
Title:
Hifana Connect
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" wrapping cloth
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
ISSIMBOW, Inc.
Title:
ISSIMBOW "Katachi-koh"
Category:
Package Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Bandai Visual Co., Ltd
Title:
FREEDOM DVD series
Category:
Package Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
ginza graphic gallery
Title:
KAKUZAI memo block
Category:
Product Design / Single
Award:
2008 Design Merit Award
Points:
5.0
