The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Maledict car
Agency: Wieden+Kennedy Tokyo / Tokyo Client: WK Lab Category: Broadcast Design / Single
Points: 25.0
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
Points: 25.0
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Package Design / Campaign
Points: 25.0
JOURNEY TO SOUTH
Agency: ADK / Tokyo Client: Levi Strauss Japan Category: Branding / Booklet/Brochure
Points: 25.0
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Points: 15.0
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
Points: 15.0
UNIQLO MARCH
Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Points: 15.0
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
Points: 15.0
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
Points: 15.0
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Points: 15.0
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
Points: 10.0
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Points: 10.0
LOVE DISTANCE
Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
Points: 10.0
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Points: 10.0
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Points: 10.0
Uncertainty
Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 10.0
COMING MOON
Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 10.0
MAMEW BRANDING POSTER
Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Points: 10.0
Asian Diversity:BEYOND THE GREAT WALL
Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
Points: 10.0
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Points: 10.0
HANBUNKO
Agency: Natsuki Matsuura / Urayasu Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
Points: 5.0
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
GASSAKU
Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Points: 5.0
Interactive Mega Gallery
Agency: GT INC. / Tokyo Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
Jumpland
Agency: Dentsu Inc. / Tokyo Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Points: 5.0
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Points: 5.0
HELLO! RUNNERS MAP
Agency: 777interactive / Tokyo Client: adidas Japan K.K. Category: Web Sites / Corporate Image
Points: 5.0
amanagroup
Agency: amana inc. / Tokyo Client: amana inc. Category: Web Sites / Corporate Image
Points: 5.0
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo Client: goo Category: Microsites / Campaigns
Points: 5.0
DRY IN MOTION
Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Points: 5.0
Smile Link
Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
Points: 5.0
play>smart
Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Points: 5.0
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Points: 5.0
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Points: 5.0
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Points: 5.0
cube
Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Points: 5.0
Monthly member magazine "SOKA"
Agency: enudesign co.ltd. / Tokyo Client: OHARA SCHOOL of IKEBANA Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 5.0
Typescape
Agency: iyamadesign inc. / Tokyo Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
MTV Blips
Agency: Wieden+Kennedy Tokyo / Tokyo Client: MTV Japan Category: Broadcast Design / Campaign
Points: 5.0
MOTTAINAI GARBAGE BAG
Agency: MAQ inc.Tokyo / TOKYO Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign
Points: 5.0
Inujima Art Project Signage Design
Agency: Nippon Design Center / Tokyo Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign
Points: 5.0
KINRAN
Agency: EIGHT / Tokyo Client: KINRANKAI Category: Environmental Design / Campaign
Points: 5.0
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Someday, Today
Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
SOPHIE
Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
gSOKAh POSTER
Agency: enudesign co.ltd. / Tokyo Client: OHARA SCHOOL of IKEBANA Category: Collateral Design / Posters - Campaign
Points: 5.0
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
Points: 5.0
Client:
WK Lab
Title:
Maledict car
Category:
Broadcast Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
WOWOW INC.
Title:
12 CAMS, CREATE YOUR RAINBOW
Category:
Branded Applications / Web
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Laforet
Title:
Laforet Harajuku secret event poster
Category:
Collateral Design / Posters - Single
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Music Associated Records Inc.
Title:
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MEETS CORTEO
Category:
Microsites / Campaigns
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Sagami Rubber Industries Co., Ltd.
Title:
LOVE DISTANCE
Category:
Microsites / Campaigns
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Little more Co., Ltd.
Title:
UN DEUX
Category:
Publication Design / Book Design
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Environmental Design / Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
E.Co.,Ltd.
Title:
Uncertainty
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
.jp
Title:
MAMEW BRANDING POSTER
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
DENTSU INC.
Title:
Asian Diversity:BEYOND THE GREAT WALL
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
NYTDC/3.14CREATIVE Inc.
Title:
MONEY: The Numbers
Category:
Collateral Design / Posters - Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Natsuki Matsuura & Rintaro Shimohama
Title:
HANBUNKO
Category:
Self-Promotion / Branded Content
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Intel K.K.
Title:
GASSAKU
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
PetaBitfs Corporation
Title:
Blog Ground Music
Category:
Branded Applications / Web
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
NISSIN FOOD PRODUCTS
Title:
NOODLE ON NOODLE -Aim for space-
Category:
Brand Gaming / Online
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
HELLO! RUNNERS MAP
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
amana inc.
Title:
amanagroup
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
goo
Title:
"Funny Japanese names in the world"
Category:
Microsites / Campaigns
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
KAGOME CO.,Ltd
Title:
Smile Link
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz Japan Co.,Ltd
Title:
play>smart
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
HAKUHODO Inc/Hakuhodo DY media partners
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Audi Japan KK
Title:
Questioning Man
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Japan Advertising Counci
Title:
cube
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
OHARA SCHOOL of IKEBANA
Title:
Monthly member magazine "SOKA"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Guardian Garden
Title:
Typescape
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
MTV Japan
Title:
MTV Blips
Category:
Broadcast Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
GARBAGE BAG ART WORK
Title:
MOTTAINAI GARBAGE BAG
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Naoshima Fukutake Art Museum Foundation
Title:
Inujima Art Project Signage Design
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
KINRANKAI
Title:
KINRAN
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
D-BROS
Title:
Someday, Today
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
D-BROS
Title:
SOPHIE
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
OHARA SCHOOL of IKEBANA
Title:
gSOKAh POSTER
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0
