The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Points: 25.0
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Points: 15.0
SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
Points: 15.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
Points: 15.0
iPad magic
Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Points: 15.0
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
Points: 15.0
Love Labo
Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
Points: 10.0
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign
Points: 5.0
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Non-Broadcast / Single
Points: 5.0
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Points: 5.0
Nishijin
Agency: TUGBOAT / Tokyo Client: Nishijin Co.,Ltd Category: Corporate Identity / Campaign
Points: 5.0
Sustainable Package Project "RISABO
Agency: canaria inc. / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Points: 5.0
Total art direction at Tama Art University open campus.
Agency: good design company / Tokyo Client: Tama Art University Category: Corporate Identity / Campaign
Points: 5.0
Tape Dispensers for MT
Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
Points: 5.0
memoring
Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign
Points: 5.0
Rocca
Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Points: 5.0
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 5.0
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
Points: 5.0
watary
Agency: DENTSU INC. / Tokyo Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Points: 5.0
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo Client: Ohara Piano School Category: Collateral Design / Posters - Single
Points: 5.0
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters - Single
Points: 5.0
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
Points: 5.0
China High!
Agency: DENTSU INC. Tokyo / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Points: 5.0
SNOW VOICE
Agency: DENTSU INC / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
Points: 5.0
MY FIRST AOMORI
Agency: DENTSU INC / Tokyo Client: East Japan Railway Campany Category: Collateral Design / Posters - Campaign
Points: 5.0
House
Agency: green giraffe Inc. / Tokyo Client: Kizaki Building Category: Collateral Design / Posters - Campaign
Points: 5.0
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Poster of the play "SPOT"
Agency: good design company / Tokyo Client: Twinkle Corporation Ltd. Category: Collateral Design / Posters - Campaign
Points: 5.0
Love Labo
Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Collateral Design / Posters - Campaign
Points: 5.0
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Points: 5.0
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Points: 5.0
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single
Points: 5.0
E.Company Brochure
Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion
Points: 5.0
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Points: 5.0
"Hibarigaoka Gakuen Senior High School"
Agency: EIGHT BRANDING DESIGN / Tokyo Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Points: 5.0
"Shiraniwadai Kindergarten"
Agency: EIGHT BRANDING DESIGN / Tokyo Client: Midori Gakuen Category: Spatial Design / Indoor Spaces
Points: 5.0
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces
Points: 5.0
mt ex kyoto
Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Points: 5.0
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Points: 5.0
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Asher Roth Official Website
Agency: Masa & Hal & Brad & Lindsay & David / Tokyo Client: Asher Roth Category: Craft / Interface Design
Points: 5.0
Milano Salone 2010
Agency: MR_DESIGN / Tokyo Client: Panasonic Category: Publication Design / Book Layout Design
Points: 5.0
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo Client: KODANSHA Category: Publication Design / Book Layout Design
Points: 5.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Nishijin Co.,Ltd
Title:
Nishijin
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Coca-Cola (Japan) Company, Limited
Title:
Sustainable Package Project "RISABO
Category:
Industrial Design/Product Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Tama Art University
Title:
Total art direction at Tama Art University open campus.
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
Tape Dispensers for MT
Category:
Industrial Design/Product Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
Impossible Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
BP Castrol K.K.
Title:
Engine-driven free kicker "Castrol Ichi-GO"
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation
Title:
China High!
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
East Japan Railway Campany
Title:
MY FIRST AOMORI
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Kizaki Building
Title:
House
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Twinkle Corporation Ltd.
Title:
Poster of the play "SPOT"
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
K's Japan
Title:
SMASH: Guitar Born To Be Destroyed
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
WTF Nike Tulio
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
E.Co.,Ltd.
Title:
E.Company Brochure
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Hibarigaoka Gakuen
Title:
"Hibarigaoka Gakuen Senior High School"
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Midori Gakuen
Title:
"Shiraniwadai Kindergarten"
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex kyoto
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Asher Roth
Title:
Asher Roth Official Website
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
