The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Points: 75.0
Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Points: 25.0
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Points: 25.0
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
peace
Agency: Tsushima Design / Hiroshima Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Points: 25.0
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Points: 15.0
Implosion - Explosion
Agency: Kigi / Tokyo Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Points: 15.0
Backseat Driver
Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
Points: 15.0
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
rice-code
Agency: Hakuhodo Inc. / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Points: 15.0
140th
Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
Points: 15.0
The Beautiful Black List
Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Points: 15.0
Tissue Animals
Agency: DENTSU / Tokyo Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
Life is Electric
Agency: DENTSU / Tokyo Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Points: 15.0
World Wide Maze
Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Human Is Beautiful
Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Points: 15.0
TAMABI
Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
Points: 15.0
Paper Pencile
Agency: 6D-K / Tokyo Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
The Beautiful Black List
Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
Get Back, Tohoku.
Agency: DENTSU / Tokyo Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Points: 10.0
TAMABI
Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Single or Series
Points: 10.0
NEWS BOTTLE!
Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Points: 10.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Points: 10.0
mt ex awashima
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Points: 10.0
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
Points: 10.0
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Points: 10.0
MOTHER BOOK
Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Points: 10.0
YCAM 10th Anniversary
Agency: 10 inc. / Tokyo Client: Yamaguchi Center for Art and Media Category: Public Service / Brand Identity - Campaign
Points: 5.0
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
Points: 5.0
The Beautiful Black List
Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
ONOMATOPEE
Agency: Nippon Design Center / Tokyo Client: Unice Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
Ryuichi Sakamoto's concerts
Agency: village / Tokyo Client: YCAM (Yamaguchi Center for Arts and Media) Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo Client: THE BIG ISSUE JAPAN Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Craft / Photography - Single or Series
Points: 5.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Experiential Advertising / Events and Competitions
Points: 5.0
AMAMI HOME
Agency: Grand Deluxe / Matsuyama Client: Amami Home Category: Craft / Typography - Single or Series
Points: 5.0
JUDGE!
Agency: MR_DESIGN / Tokyo Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Points: 5.0
Musashino Art University
Agency: Nippon Design Center / Tokyo Client: Musashino Art University Category: Craft / Typography - Single or Series
Points: 5.0
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo Client: Menicon Category: Online Films & Video / Interactive Video
Points: 5.0
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Points: 5.0
TILE
Agency: Tomoko Yamashita / Tokyo Client: Kinyosha Creative Works Inc. Category: Publication Design / Book Layout Design
Points: 5.0
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo Client: Japan Philharmonic Orchestra Category: Self-Promotion / Single or Series
Points: 5.0
Mt. Fuji Notebook, TV tower Notebook
Agency: Peace Graphics / Nagoya Client: Peace Piece Category: Self-Promotion / Single or Series
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: COGOO Clean City Organization Category: Experiential / Installations
Points: 5.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
Ichihara City
Title:
Ichihara Lakeside Museum identity
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Tokyo Gas
Title:
The 27th Architecture and Environment Design Competition
Category:
Craft / Typography - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Japan Graphic Designers Association Inc Hiroshima
Title:
peace
Category:
Collateral Design / Posters - Single
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
The Tokyo Ballet
Title:
Human Is Beautiful
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Tama Art University
Title:
TAMABI
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
6D-K
Title:
Paper Pencile
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Tama Art University
Title:
TAMABI
Category:
Craft / Typography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Yamaguchi Center for Art and Media
Title:
YCAM 10th Anniversary
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unice
Title:
ONOMATOPEE
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
YCAM (Yamaguchi Center for Arts and Media)
Title:
Ryuichi Sakamoto's concerts
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amami Home
Title:
AMAMI HOME
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
SHOCHIKU Co., Ltd
Title:
JUDGE!
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sendenkaigi Co.
Title:
Tsuzuki's Golden Eraser for bad copywriters
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Kinyosha Creative Works Inc.
Title:
TILE
Category:
Publication Design / Book Layout Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Self-Promotion / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Peace Piece
Title:
Mt. Fuji Notebook, TV tower Notebook
Category:
Self-Promotion / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
COGOO Clean City Organization
Title:
SADDLE BLOSSOMS
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
