The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series Points: 75.0
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 25.0
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure Points: 25.0
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces Points: 25.0
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces Points: 25.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series Points: 25.0
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series Points: 25.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series Points: 25.0
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series Points: 25.0
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series Points: 25.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design Points: 15.0
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience Points: 15.0
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos Points: 15.0
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media Points: 15.0
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos Points: 15.0
SHANY Agency: AD&D / Tokyo + good design company / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series Points: 15.0
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series Points: 15.0
Yuki Tsumugi YUKI-SAWAYA Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Series Points: 15.0
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series Points: 15.0
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series Points: 15.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design Points: 10.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics Points: 10.0
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line Points: 10.0
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series Points: 10.0
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series Points: 10.0
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design Points: 10.0
Choyo (Font) Agency: GIICHI DESIGN / Tokyo Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series Points: 10.0
HOKUSAI_LINE Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Design Craft / Typography - Single or Series Points: 10.0
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series Points: 10.0
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series Points: 10.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series Points: 10.0
3D modeling poster "on air" Agency: SIX inc. / Minato-ku Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series Points: 10.0
DESIGN TOUCH Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Tokyo Midtown Category: Public Service - Design / Brand Identity - Series Points: 10.0
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series Points: 10.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics Points: 10.0
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series Points: 10.0
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series Points: 10.0
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures Points: 10.0
mt book Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures Points: 10.0
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single Points: 10.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm. Agency: dentsu inc. / Tokyo Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 5.0
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign Points: 5.0
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Other Digital Solutions Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile Points: 5.0
Pepper Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 5.0
Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile Points: 5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

2015 Design Gold Pencil

75.0

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

2015 Intellectual Property Gold Pencil

25.0

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

2015 Interactive Gold Pencil

25.0

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

2015 Design Gold Pencil

25.0

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

2015 Design Gold Pencil

25.0

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

2015 Design Gold Pencil

25.0

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

2015 Design Gold Pencil

25.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

2015 Design Gold Pencil

25.0

Imoo tofu store

Super normal tofu

Brand Identity / Series

2015 Design Gold Pencil

25.0

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

2015 Design Gold Pencil

25.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Data & Human Experience / Data-Focused Design

2015 UX / UI Silver Pencil

15.0

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

2015 Mobile Silver Pencil

15.0

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

2015 Film Silver Pencil

15.0

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

2015 Direct Silver Pencil

15.0

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Broadcast & Moving Image / Short Films & Videos

2015 Design Silver Pencil

15.0

SHANY

SHANY

Design Craft / Typography - Single or Series

2015 Design Silver Pencil

15.0

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

2015 Design Silver Pencil

15.0

Okujun co., Ltd

Yuki Tsumugi YUKI-SAWAYA

Brand Identity / Series

2015 Design Silver Pencil

15.0

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

2015 Design Silver Pencil

15.0

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

2015 Design Silver Pencil

15.0

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

2015 UX / UI Bronze Pencil

10.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

2015 Interactive Bronze Pencil

10.0

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

2015 Design Bronze Pencil

10.0

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

2015 Design Bronze Pencil

10.0

Imoo tofu store

Super normal tofu

Package Design / Single or Series

2015 Design Bronze Pencil

10.0

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

2015 Design Bronze Pencil

10.0

Morisawa Type Design Competition 2014

Choyo (Font)

Design Craft / Typography - Single or Series

2015 Design Bronze Pencil

10.0

Design association NPO

HOKUSAI_LINE

Design Craft / Typography - Single or Series

2015 Design Bronze Pencil

10.0

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

2015 Design Bronze Pencil

10.0

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

2015 Design Bronze Pencil

10.0

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Bronze Pencil

10.0

FINAL HOME

3D modeling poster "on air"

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Bronze Pencil

10.0

Tokyo Midtown

DESIGN TOUCH

Public Service - Design / Brand Identity - Series

2015 Design Bronze Pencil

10.0

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

2015 Design Bronze Pencil

10.0

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

2015 Design Bronze Pencil

10.0

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

2015 Design Bronze Pencil

10.0

Hotel Japan

Hotel Japan

Brand Identity / Series

2015 Design Bronze Pencil

10.0

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

2015 Design Bronze Pencil

10.0

Kamoi Kakoshi Co., Ltd.

mt book

Collateral Design / Booklets & Brochures

2015 Design Bronze Pencil

10.0

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

2015 Design Bronze Pencil

10.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

tokyu corporation

MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Merit Award

5.0

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral / Posters - Campaign

2015 Print & Outdoor Merit Award

5.0

KDDI Corporation

SYNC DINNER

Other Digital Solutions

2015 Mobile Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

2015 Mobile Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

2015 Direct Merit Award

5.0

SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics

Pepper

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Merit Award

5.0

P&G

Mom's First Birthday

Craft / Direction

2015 Branded Entertainment Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Merit Award

5.0

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