The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
FUTURE TICKET
Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction
Points: 5.0
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo Client: YOMIKO Advertising Inc. Category: Self-Promotion / Single or Series
Points: 5.0
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Points: 5.0
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Points: 5.0
Eat Life Package
Agency: Dentsu Inc. / Tokyo Client: Ajinomoto Category: Package Design / Single or Series
Points: 5.0
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
Points: 5.0
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
Points: 5.0
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Other Digital Solutions
Points: 5.0
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto Client: Takezasado Category: Collateral Design / Posters - Single
Points: 5.0
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo Client: Roji To Hito Category: Collateral Design / Posters - Single
Points: 5.0
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Points: 5.0
Donation Bottle
Agency: DENTSU INC. / Tokyo Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
Points: 5.0
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo Client: TV TOKYO Category: Collateral Design / Posters - Series
Points: 5.0
DENTSU ANIME FEST
Agency: Dentsu / Tokyo Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Points: 5.0
mt itself
Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Posters - Series
Points: 5.0
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Collateral Design / Posters - Series
Points: 5.0
Creation.
Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Points: 5.0
Zen meets Anime
Agency: HAKUHODO Inc. / Tokyo Client: Hakuhodo Inc. Category: Collateral Design / Posters - Series
Points: 5.0
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo Client: Yamato Corporation Category: Collateral Design / Posters - Series
Points: 5.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
LOFT & Fab Award 2014
Agency: Junya Maejima / Tokyo + Morphing, inc. / Tokyo Client: THE LOFT CO., LTD. Category: Brand Identity / Series
Points: 5.0
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo Client: Yamato Corporation Category: Brand Identity / Series
Points: 5.0
KITOTE
Agency: EIGHT BRANDING DESIGN / Tokyo Client: Nakai Sangyo Category: Brand Identity / Series
Points: 5.0
ISSEY MIYAKE INC. “MESSAGE”
Agency: TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo Client: ISSEY MIYAKE INC. Category: Brand Identity / Series
Points: 5.0
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Points: 5.0
Enso
Agency: good design company / Tokyo Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Points: 5.0
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign
Points: 5.0
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo Client: P&G Category: Online / Short Form
Points: 5.0
good morning original calendar: Botanical Life
Agency: good morning inc. / Tokyo Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Online / Short Form
Points: 5.0
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Palette Notebook
Agency: SIX inc. / Minato-ku Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Palette poster
Agency: SIX inc. / Minato-ku Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
TCC AWARDS 2014
Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Call Her Name
Agency: Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo Client: POLA Category: Documentaries / Television
Points: 5.0
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Self-Promotion / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt itself
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Hakuhodo Inc.
Title:
Zen meets Anime
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
THE LOFT CO., LTD.
Title:
LOFT & Fab Award 2014
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Nakai Sangyo
Title:
KITOTE
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
ISSEY MIYAKE INC.
Title:
ISSEY MIYAKE INC. “MESSAGE”
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
good morning inc.
Title:
good morning original calendar: Botanical Life
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
SIX inc.
Title:
Palette Notebook
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
SIX inc.
Title:
Palette poster
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Tokyo Copywriters Club
Title:
TCC AWARDS 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
POLA
Title:
Call Her Name
Category:
Documentaries / Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0