The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Emergency Collectibles
Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Print / Flat & Dimensional
Points: 2.0
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Points: 2.0
End Embarrassment
Agency: Interbrand Japan / Tokyo Client: Matsumoto Kiyoshi Holdings Category: Packaging
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Points: 2.0
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Points: 2.0
History of the Internet
Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo Client: Yahoo! JAPAN Category: Websites
Points: 2.0
Redefining Distance
Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo Client: NTT DOCOMO,INC. Category: Craft / Visual Effects / Animation
Points: 2.0
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Two inc Category: Branding / Brand Installations
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Points: 2.0
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Points: 2.0
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Points: 2.0
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
Points: 2.0
Alphabet Flowers
Agency: Masaki Hanahara / Tokyo Client: Restaurant L'ARCHESTE Category: Typography / Static
Points: 2.0
The Edible Business Card
Agency: Geometry Global Japan / Tokyo Client: Saga City Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Direction / Single
Points: 2.0
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Points: 2.0
The Bridge
Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Points: 2.0
Maze Without Exit
Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
Points: 2.0
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 2.0
The Whole Earth Catalog
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 2.0
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization
Points: 2.0
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Points: 2.0
The Soy Sauce Posters - Octopus
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Soy Sauce Posters - Mackerel
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Soy Sauce Posters - Mushroom
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Points: 2.0
mt expo 2017
Agency: iyamadesign inc. / Tokyo Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single
Points: 2.0
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
Points: 2.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
Points: 2.0
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
Points: 2.0
One plus One.
Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Points: 2.0
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Art Direction - Single or Series
Points: 2.0
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Points: 2.0
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility
Points: 2.0
Maze Without Exit
Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience
Points: 2.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu Client: Yamaha Corporation Category: Craft / Photography - Single or Series
Points: 2.0
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo Client: STAR FLYER Category: Craft / Photography - Single or Series
Points: 2.0
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Points: 2.0
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
Points: 2.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Yahoo! JAPAN
Title:
History of the Internet
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
NTT DOCOMO,INC.
Title:
Redefining Distance
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Award:
2018 Design Merit Award
Points:
2.0
Client:
SAMSUNG ELECTRONICS
Title:
DRAW and RELEASE
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
Restaurant L'ARCHESTE
Title:
Alphabet Flowers
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
Saga City
Title:
The Edible Business Card
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Award:
2018 Design Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
ELECTRONIC ARTS INC.
Title:
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Merit Award
Points:
2.0
Client:
Mavericks
Title:
The Whole Earth Catalog
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Merit Award
Points:
2.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Architecture Enhancement
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Octopus
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Mackerel
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Mushroom
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KAMOI KAKOSHI Co.,LTD.
Title:
mt expo 2017
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
IT WAS THIS HIGH
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Extended Campaign / Posters & Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
