The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single
Points: 25.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Points: 25.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
Points: 25.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
Points: 25.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft
Points: 15.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Points: 15.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
Points: 15.0
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan Client: Shiseido Company, Limited Category: Branding / Identity System
Points: 10.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Points: 10.0
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 10.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Visual & Audio Craft / Animation
Points: 10.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Physical Product
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction
Points: 2.0
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Public Relations
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Art Direction
Points: 2.0
EraL Hair & Scalp Treatments
Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography
Points: 2.0
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Points: 2.0
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Innovation in Design
Points: 2.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Points: 2.0
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Branding / Logo
Points: 2.0
S/PARK
Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo Client: SHISEIDO Category: Branding / Identity System
Points: 2.0
Rosette Face Wash Pasta
Agency: Hakuhodo Inc. / Tokyo Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
Points: 2.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
Points: 2.0
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Posters / Campaign
Points: 2.0
Stimulate Annual
Agency: DENTSU INC. / Tokyo Client: Copywriters Club Nagoya Category: Editorial / Books
Points: 2.0
The Hidden Essence
Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Posters / Campaign
Points: 2.0
Mr. OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo Client: Panasonic Corporation Category: Craft - Animation / Single
Points: 2.0
The Hidden Essence
Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction
Points: 2.0
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
Points: 2.0
The Hidden Essence
Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series
Points: 2.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft - Sound Design / Single
Points: 2.0
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
Points: 2.0
The Hidden Essence
Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Points: 2.0
Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
Points: 2.0
GAME CHRONICLE
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: UX / UI / User Experience
Points: 2.0
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Points: 2.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Online Films & Video / Long Form - Single
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Points: 2.0
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
Points: 2.0