The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single Points: 25.0
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive Points: 25.0
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation Points: 25.0
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single Points: 25.0
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market Points: 25.0
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Editing / Single Points: 15.0
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production Points: 15.0
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft Points: 15.0
Relay of Effort Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction Points: 10.0
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Visual & Audio Craft / Animation Points: 10.0
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production Points: 10.0
"SHISEIDO KARAKUSA" Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan Client: Shiseido Company, Limited Category: Branding / Identity System Points: 10.0
The Hidden Essence Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography Points: 2.0
Heavenly Taste Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration Points: 2.0
The Hidden Essence Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction Points: 2.0
The Hidden Essence Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Posters / Campaign Points: 2.0
Relay of Effort Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Posters / Campaign Points: 2.0
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Public Relations Points: 2.0
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media Points: 2.0
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events Points: 2.0
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft - Sound Design / Single Points: 2.0
Mr. OIL Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo Client: Panasonic Corporation Category: Craft - Animation / Single Points: 2.0
Mori Building Brand movie DESIGNING TOKYO Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Direction / Single Points: 2.0
GAME CHRONICLE Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: UX / UI / User Experience Points: 2.0
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content Points: 2.0
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction Points: 2.0
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Online Films & Video / Long Form - Single Points: 2.0
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign Points: 2.0
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Physical Product Points: 2.0
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical Points: 2.0
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Innovation in Design Points: 2.0
HA KO "Scent Reminiscent" Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft Points: 2.0
THE FUTURE IS SLOW Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft Points: 2.0
EraL Hair & Scalp Treatments Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography Points: 2.0
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Art Direction Points: 2.0
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction Points: 2.0
The Art of Bloom Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive Points: 2.0
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations Points: 2.0
The Hidden Essence Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series Points: 2.0
THE SOUND-FREE CONCERT Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series Points: 2.0
Stimulate Annual Agency: DENTSU INC. / Tokyo Client: Copywriters Club Nagoya Category: Editorial / Books Points: 2.0
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System Points: 2.0
Rosette Face Wash Pasta Agency: Hakuhodo Inc. / Tokyo Client: ROSETTE Co.,Ltd. Category: Branding / Identity System Points: 2.0
S/PARK Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo Client: SHISEIDO Category: Branding / Identity System Points: 2.0
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Branding / Logo Points: 2.0
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction Points: 2.0

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Visual Effects / Single

2020 Moving Image Craft Gold Pencil

25.0

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

2020 Out of Home Gold Pencil

25.0

Wild Aid

Hankograph

Craft / Animation

2020 Design Gold Pencil

25.0

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Moving Image / Single

2020 Design Gold Pencil

25.0

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Packaging / Mass-market

2020 Design Gold Pencil

25.0

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Editing / Single

2020 Moving Image Craft Silver Pencil

15.0

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

2020 Out of Home Silver Pencil

15.0

JFOODO

The Edible Sushi Omamori

Craft / Printing & Paper Craft

2020 Design Silver Pencil

15.0

THE HOKKOKU SHIMBUN

Relay of Effort

Craft / Art Direction

2020 Print Bronze Pencil

10.0

Wild Aid

Hankograph

Visual & Audio Craft / Animation

2020 Digital Craft Bronze Pencil

10.0

JFOODO

The Edible Sushi Omamori

Craft / Printing / Production

2020 Direct Marketing Bronze Pencil

10.0

Shiseido Company, Limited

"SHISEIDO KARAKUSA"

Branding / Identity System

2020 Design Bronze Pencil

10.0

NHK (Japan Broadcasting Corporation)

The Hidden Essence

Craft / Typography

2020 Print Merit Award

2.0

NISSIN FOODS(H.K.) CO., LTD

Heavenly Taste

Craft / Illustration

2020 Print Merit Award

2.0

NHK (Japan Broadcasting Corporation)

The Hidden Essence

Craft / Art Direction

2020 Print Merit Award

2.0

NHK (Japan Broadcasting Corporation)

The Hidden Essence

Posters / Campaign

2020 Print Merit Award

2.0

THE HOKKOKU SHIMBUN

Relay of Effort

Posters / Campaign

2020 Print Merit Award

2.0

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

Digital / Social Media

2020 Health, Wellness & Pharma Merit Award

2.0

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Merit Award

2.0

Wild Aid

Hankograph

Craft - Sound Design / Single

2020 Moving Image Craft Merit Award

2.0

Panasonic Corporation

Mr. OIL

Craft - Animation / Single

2020 Moving Image Craft Merit Award

2.0

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

All Nippon Airways

GAME CHRONICLE

UX / UI / User Experience

2020 Digital Craft Merit Award

2.0

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

User-Generated Content

2020 Social Media Merit Award

2.0

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Craft / Art Direction

2020 Experiential & Immersive Merit Award

2.0

Wild Aid

Hankograph

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

JAPANESE RED CROSS SOCIETY / Bytedance

#BPM100 DANCE PROJECT

Digital & Online / Social Media Post - Campaign

2020 Direct Marketing Merit Award

2.0

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Physical Product

2020 IP & Products Merit Award

2.0

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

JFOODO

The Edible Sushi Omamori

Innovation in Design

2020 Design Merit Award

2.0

Kunjudo Co., Ltd.

HA KO "Scent Reminiscent"

Craft / Printing & Paper Craft

2020 Design Merit Award

2.0

Toyota Motor Corporation

THE FUTURE IS SLOW

Craft / Printing & Paper Craft

2020 Design Merit Award

2.0

NICCA CHEMICAL CO.,LTD.

EraL Hair & Scalp Treatments

Craft / Photography

2020 Design Merit Award

2.0

JFOODO

The Edible Sushi Omamori

Craft / Art Direction

2020 Design Merit Award

2.0

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Craft / Art Direction

2020 Design Merit Award

2.0

The Art of Bloom

The Art of Bloom

Spatial Design / Experiential & Immersive

2020 Design Merit Award

2.0

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Out of Home / Brand Installations

2020 Design Merit Award

2.0

NHK (Japan Broadcasting Corporation)

The Hidden Essence

Promotional / Posters - Series

2020 Design Merit Award

2.0

Japan Philharmonic Orchestra

THE SOUND-FREE CONCERT

Promotional / Posters - Series

2020 Design Merit Award

2.0

Copywriters Club Nagoya

Stimulate Annual

Editorial / Books

2020 Design Merit Award

2.0

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Branding / Identity System

2020 Design Merit Award

2.0

ROSETTE Co.,Ltd.

Rosette Face Wash Pasta

Branding / Identity System

2020 Design Merit Award

2.0

SHISEIDO

S/PARK

Branding / Identity System

2020 Design Merit Award

2.0

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Branding / Logo

2020 Design Merit Award

2.0

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Craft / Art Direction

2020 Integrated Merit Award

2.0

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