The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Points: 45.00
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Spatial Design / Architecture
Points: 45.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary　 Category: Craft / Art Direction
Points: 45.00
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 45.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 45.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary　 Category: Posters / Series
Points: 9.00
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series
Points: 4.50
SILENT HILL f Teaser Trailer
Agency: SHIROGUMI INC. / Tokyo Client: Konami Digital Entertainment Co., Ltd. Category: Trailers & Teasers
Points: 3.00
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo Client: SKYN Category: Long Form Video / Single
Points: 3.00
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Points: 3.00
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
NekoAsu
Agency: OUWN / Tokyo Client: People and Thought. Category: Booklets / Books / Brochures
Points: 3.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Points: 3.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Craft / Use of Technology
Points: 3.00
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo Client: 3cm market Category: Ecommerce
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Packaging / Specialty
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Design / Packaging
Points: 3.00
MASQUERADER
Agency: GOO CHOKI PAR / Tokyo Client: Toppan Inc. Category: Posters / Series
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Craft / Storytelling
Points: 3.00
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo Client: Duolingo Category: Spatial Design / Experiential & Immersive
Points: 3.00
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo Client: The Asahi Shimbun Company Category: Craft / Use of Music
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Craft / Printing & Production
Points: 3.00
Rockin' Beats
Agency: SHA inc. / Tokyo Client: Universal Music LLC Category: Craft / Photography
Points: 3.00
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo Client: Japan Philharmonic Orchestra Category: Craft / Photography
Points: 3.00
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo Client: Toyota Motor Corporation Category: Cinematography / Single
Points: 3.00
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Points: 3.00
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Points: 2.25
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Experiential & Installations / Brand Installations
Points: 1.50
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Posters / Series
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Spatial Design / Architecture
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dentsu Advertising Awards 75th Anniversary　
Title:
walk, walk,
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Dentsu Advertising Awards 75th Anniversary　
Title:
walk, walk,
Category:
Posters / Series
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Series
Award:
2023 Design Bronze Pencil
Points:
4.50
Client:
Konami Digital Entertainment Co., Ltd.
Title:
SILENT HILL f Teaser Trailer
Category:
Trailers & Teasers
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
People and Thought.
Title:
NekoAsu
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Design / Packaging
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Award:
2023 Design Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Award:
2023 Design Merit Award
Points:
3.00
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Award:
2023 Design Merit Award
Points:
3.00
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
2.25