The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
#
One Show
Country Rankings
Netherlands
Client
Title
Category
Award
Points

The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations
Points: 25.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Points: 15.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0


The Maestro
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient / Immersive / Installations
Points: 10.0


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Craft / Visual Effects / Animation
Points: 10.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Points: 10.0


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0


Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Points: 5.0


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Craft / Visual Effects / Animation
Points: 5.0


Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Points: 5.0


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Mobile Advertising
Points: 5.0


Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online Films & Video / Long Form - Single
Points: 5.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient / Live Events
Points: 5.0


McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Points: 5.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Points: 5.0


Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Points: 5.0


McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0


Passport Challenge
Agency: Mother / London + MediaMonks / Amsterdam Client: Ikea Category: Online Advertising / Banners
Points: 5.0


Weber Genesis II
Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global Client: Weber Category: Websites
Points: 5.0


McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
Points: 5.0


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Data Visualization / Static
Points: 5.0


Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0

Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0

Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0

Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0

Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0

Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Merit Award
Points:
5.0

Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Merit Award
Points:
5.0

Client:
Unicef
Title:
Unfairy Tales
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0

Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0

Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0

Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0

Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0

Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0

Client:
Ikea
Title:
Passport Challenge
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0

Client:
Weber
Title:
Weber Genesis II
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0

Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
