The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Yellow Treehouse
Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Distracted Drivers
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Points: 15.0
Hudson Gavin Martin Identity
Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Points: 15.0
£1000 an hour
Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Points: 15.0
Read A Book At Work
Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
Hudson Gavin Martin ©h®is™as
Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 10.0
Offensive
Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Points: 10.0
Distracted Drivers
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Points: 5.0
Special Surprise
Agency: Resn / Wellington Client: Luke Buda Category: Online Branded Content / Single
Points: 5.0
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland Client: Coca-Cola Europe Category: Mobile Advertising / Single
Points: 5.0
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland Client: Volkswagen Category: Microsites / Campaigns
Points: 5.0
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland Client: TVNZ Category: Banners - Fixed Space / Single
Points: 5.0
Litter
Agency: Publicis Mojo / Auckland Client: Heart of the City Category: Environmental Design / Single
Points: 5.0
Hudson Gavin Martin Corporate Art Collection
Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Environmental Design / Single
Points: 5.0
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington Client: New Zealand Post Category: Collateral Design / Posters - Single
Points: 5.0
Farmgate Wines
Agency: Alt Group / Ponsonby Client: Farmgate Wines Category: Package Design / Campaign
Points: 5.0
This is not a jersey
Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
adiThread
Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
Beckstravaganza
Agency: DraftFCB New Zealand / Auckland Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
Points: 5.0
Tricks
Agency: Colenso BBDO / Auckland Client: Alzheimer's New Zealand Category: Public Service/Political Television / Campaign
Points: 5.0
Street Litter
Agency: Colenso BBDO / Auckland Client: Heart Of The City Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Lego
Agency: DDB / Auckland Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Tadpoles
Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Rubik's Cube
Agency: DDB / Auckland Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 5.0
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
New Zealand Book Council
Title:
Read A Book At Work
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin ©h®is™as
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola Europe
Title:
Fanta More Play - Augmented Reality Tennis
Category:
Mobile Advertising / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
R-Series. Not for everyone
Category:
Microsites / Campaigns
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Heart of the City
Title:
Litter
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin Corporate Art Collection
Category:
Environmental Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Farmgate Wines
Title:
Farmgate Wines
Category:
Package Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
This is not a jersey
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
adiThread
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)
Title:
Beckstravaganza
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Alzheimer's New Zealand
Title:
Tricks
Category:
Public Service/Political Television / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Heart Of The City
Title:
Street Litter
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
The Warehouse
Title:
Lego
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Tadpoles
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Cadbury
Title:
Fruit Burst
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0