The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


New Zealand

Client

Title

Category

Award

Points

Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content Points: 25.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign Points: 25.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form Points: 15.0
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single Points: 15.0
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit Points: 10.0
Silo Theatre identity Agency: Alt Group / Auckland Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign Points: 10.0
Radio Legends Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign Points: 5.0
Gravity Coffee Run Agency: Special Group / Auckland Client: Gravity Coffee Category: Consumer Radio / Campaign Points: 5.0
Morning Agency: Republik Advertising / Auckland Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single Points: 5.0
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Trevor's Tips Agency: Publicis Mojo / Auckland Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes Points: 5.0
Donate Your Words Agency: Saatchi & Saatchi New Zealand / Auckland Client: Women's Refuge Category: Craft / Typography - Series Points: 5.0
OOB Ice Cream Packaging Agency: Special Group / Auckland City Client: OOB Organic Category: Package Design / Single or Series Points: 5.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Brand Transformation / Single Points: 5.0
Sorry about the twigs, folks Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign Points: 5.0
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Experiential Advertising / Events and Competitions Points: 5.0
Donation Glasses Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Mars NZ Category: Experiential Advertising / Events and Competitions Points: 5.0
Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Branded Content / Games Points: 5.0
Donation Glasses Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 5.0
Be good with money Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign Points: 5.0
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign Points: 5.0
Weed Weapon Agency: Contagion / Auckland Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign Points: 5.0
The Wine That Sold Beer Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign Points: 5.0
The Wine List Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single Points: 5.0
The V Motion Project Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Frucor Beverages Category: Out Of Home / Digital / Electronic Points: 5.0
See More of New Zealand by Train Agency: Clemenger BBDO / Wellington Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign Points: 5.0

SPCA / MINI New Zealand

Driving Dogs

Custom Content

2013 Branded Entertainment Gold Pencil

25.0

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

2013 Branded Entertainment Silver Pencil

15.0

Prime Television

Call Girl

Consumer Radio / Single

2013 Advertising Silver Pencil

15.0

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

2013 Interactive Bronze Pencil

10.0

Silo Theatre

Silo Theatre identity

Brand Identity / Brand Identity - Campaign

2013 Design Bronze Pencil

10.0

New Zealand Transport Agency

Radio Legends

Public Service / Radio - Campaign

2013 Advertising Merit Award

5.0

Gravity Coffee

Gravity Coffee Run

Consumer Radio / Campaign

2013 Advertising Merit Award

5.0

Microsoft NZ - Xbox 360

Morning

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Goodman Fielder

Trevor's Tips

Online Films & Video / Short Form - Series/Episodes

2013 Interactive Merit Award

5.0

Women's Refuge

Donate Your Words

Craft / Typography - Series

2013 Design Merit Award

5.0

OOB Organic

OOB Ice Cream Packaging

Package Design / Single or Series

2013 Design Merit Award

5.0

MINI New Zealand

Driving Dogs

Brand Transformation / Single

2013 Advertising Merit Award

5.0

DB - Monteith's

Sorry about the twigs, folks

Integrated Branding / Consumer Campaign

2013 Advertising Merit Award

5.0

Prime Television

Call Girl

Experiential Advertising / Events and Competitions

2013 Advertising Merit Award

5.0

Mars NZ

Donation Glasses

Experiential Advertising / Events and Competitions

2013 Advertising Merit Award

5.0

New Zealand Transport Agency

Flash

Branded Content / Games

2013 Advertising Merit Award

5.0

Mars NZ

Donation Glasses

Cinema Advertising / Long Form - :90 and Over - Single

2013 Advertising Merit Award

5.0

BNZ

Be good with money

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Merit Award

5.0

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

2013 Advertising Merit Award

5.0

Kiwicare

Weed Weapon

Collateral / Promotional Items - Single or Campaign

2013 Advertising Merit Award

5.0

DB Breweries

The Wine That Sold Beer

Collateral / Promotional Items - Single or Campaign

2013 Advertising Merit Award

5.0

DB Breweries

The Wine List

Collateral / P.O.P. and In-store - Single

2013 Advertising Merit Award

5.0

Frucor Beverages

The V Motion Project

Out Of Home / Digital / Electronic

2013 Advertising Merit Award

5.0

KiwiRail

See More of New Zealand by Train

Out Of Home / Transit & Outdoor Installations - Campaign

2013 Advertising Merit Award

5.0

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