The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


New Zealand

Client

Title

Category

Award

Points

McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental Points: 25.0
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces Points: 25.0
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 15.0
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print Points: 15.0
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content Points: 15.0
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events Points: 15.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding Points: 15.0
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility Points: 10.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign Points: 10.0
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing Points: 10.0
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 10.0
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations Points: 10.0
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations Points: 5.0
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 5.0
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile Points: 5.0
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience Points: 5.0
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 5.0
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture Points: 5.0
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign Points: 5.0
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Publications / Publications Points: 5.0
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Publications / Publications Points: 5.0
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths Points: 5.0
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 5.0
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign Points: 5.0
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Points: 5.0
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign Points: 5.0
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing Points: 5.0
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
Fargo Woollens Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: SKY TV Category: Consumer - Print / Dimensional Mailing Points: 5.0
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Digital Product / Digital Product Points: 5.0
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos Points: 5.0
mcwhopper.com Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington Client: Burger King Category: CSR - Websites / Websites Points: 5.0
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces Points: 5.0
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding Points: 5.0
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations Points: 5.0

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

SKY TV

Unforgotten Soldiers

Consumer - Environmental / Immersive Design / Outdoor Spaces

2016 Design Gold Pencil

25.0

Volkswagen

Reduce Speed Dial

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Silver Pencil

15.0

Burger King

McWhopper Open Letter

CSR - Print / Print

2016 Direct Silver Pencil

15.0

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

2016 Branded Entertainment Silver Pencil

15.0

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

2016 Branded Entertainment Silver Pencil

15.0

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Silver Pencil

15.0

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

2016 UX / UI Bronze Pencil

10.0

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

2016 Social Media Bronze Pencil

10.0

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

2016 Print & Outdoor Bronze Pencil

10.0

ASB Bank

Clever Kash

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Bronze Pencil

10.0

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

2016 Cross-Platform Bronze Pencil

10.0

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

2016 Public Relations Merit Award

5.0

Brake - The Road Safety Charity

Living Memories

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Merit Award

5.0

ASB Bank

Clever Kash

Innovation - Mobile / Mobile

2016 UX / UI Merit Award

5.0

ASB

Clever Kash

Consumer - Cross-Channel / User Experience

2016 UX / UI Merit Award

5.0

Smirnoff

Instagram Your Fridge

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

2degrees

Play the Bridge

Consumer - Architecture / Architecture

2016 Responsive Environments Merit Award

5.0

Paper Plus Group

Read Better Stories

Consumer - Advertising - Campaign / Advertising - Campaign

2016 Radio Merit Award

5.0

Burger King

McWhopper Open Letter

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

Volkswagen

Reduce Speed Dial

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

Jaguar New Zealand

Actual Reality

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

2016 Print & Outdoor Merit Award

5.0

2degrees

Play the Bridge

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Merit Award

5.0

DB Breweries - DB Export

Brewtroleum

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

2016 Print & Outdoor Merit Award

5.0

SKY TV

Unforgotten Soldiers

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

2016 Print & Outdoor Merit Award

5.0

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

2016 Print & Outdoor Merit Award

5.0

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

2016 Mobile Merit Award

5.0

Smirnoff

Instagram Your Fridge

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

SKY TV

Fargo Woollens

Consumer - Print / Dimensional Mailing

2016 Direct Merit Award

5.0

MARS

PEDIGREE Found

Consumer - Digital Product / Digital Product

2016 Intellectual Property Merit Award

5.0

Jaguar New Zealand

Actual Reality

Consumer - Online / Short Form Videos

2016 Branded Entertainment Merit Award

5.0

Burger King

mcwhopper.com

CSR - Websites / Websites

2016 Interactive Merit Award

5.0

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

2016 Design Merit Award

5.0

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

DB Breweries - DB Export

Brewtroleum

Consumer - Experiential Advertising / Installations

2016 Cross-Platform Merit Award

5.0

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