The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points

Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: CMO Pencil
Points: 90.00

Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Craft / Writing
Points: 45.00


Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Branded Content
Points: 21.00


Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney Client: Kathmandu Category: Use of Licensed Music
Points: 10.50


Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00


Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.00


Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: State Category: Innovation & Transformation / Innovation in Social Media
Points: 9.00


Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Innovation & Transformation / Innovation in Film
Points: 3.00


A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney Client: NRMA Insurance Category: Craft / Art Direction
Points: 3.00


Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Brand Partnerships
Points: 3.00


Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland Client: Spark Category: Utility
Points: 3.00


Through My Eyes
Agency: FCB New Zealand / Auckland Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00


The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Points: 0.75


Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Points: 0.75


It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Points: 0.75


Client:
Skinny
Title:
Phone It In
Category:
CMO Pencil
Award:
2023 CMO Pencil CMO Pencil
Points:
90.00

Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00

Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00

Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Silver Pencil
Points:
10.50

Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00

Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00

Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.00

Client:
Partners Life
Title:
Last Performance
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Merit Award
Points:
3.00

Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
3.00

Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.00

Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00

Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00

Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
0.75

Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
0.75
