The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Singapore
Client
Title
Category
Award
Points
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 75.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Points: 25.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
Points: 15.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Points: 15.0
H55 1999?2015
Agency: H55 / Singapore Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Points: 15.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Points: 10.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Architecture / Architecture
Points: 5.0
Donated Voices
Agency: MullenLowe Singapore / singapore Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
OrangeAid - Last Day of School
Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Advertising / Advertising
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Points: 5.0
This magazine is designed to be suitable for the young
Agency: &Larry / Singapore + Por Avion / Singapore Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Points: 5.0
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
Points: 5.0
Singkarpor
Agency: Kinetic / Singapore Client: Math Paper Press / BooksActually Category: Consumer - Publication Design / Book Cover Design
Points: 5.0
The New Desk Phone
Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
75.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
H55
Title:
H55 1999?2015
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Chuan Pictures
Title:
7 Letters
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
NTUC Income
Title:
OrangeAid - Last Day of School
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Enlightenment
Title:
This magazine is designed to be suitable for the young
Category:
Consumer - Publication Design / Magazine Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Cover Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Math Paper Press / BooksActually
Title:
Singkarpor
Category:
Consumer - Publication Design / Book Cover Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
TBWA Singapore
Title:
The New Desk Phone
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0