The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
South Africa
Client
Title
Category
Award
Points
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Points: 75.0
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Points: 15.0
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Points: 10.0
Twitter Refugees
Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
Points: 10.0
You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Points: 10.0
The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 10.0
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Points: 10.0
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Points: 10.0
Drought Pack
Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online
Points: 10.0
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty
Points: 10.0
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static
Points: 10.0
South African National Blood Services CI
Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
Points: 10.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Money Maker
Agency: Net#work BBDO / Johannesburg Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Editing / Editing - Single
Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Campaign
Points: 5.0
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building
Points: 5.0
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 5.0
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Points: 5.0
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 5.0
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Points: 5.0
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
Points: 5.0
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Points: 5.0
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Points: 5.0
True Stories
Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
Points: 5.0
First Kiss
Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising
Points: 5.0
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Print / Flat & Dimensional
Points: 5.0
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video
Points: 5.0
The annual report that feeds the hungry
Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Branding / Integrated Online
Points: 5.0
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Award:
2017 Radio Gold Pencil
Points:
75.0
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Vodacom
Title:
You Should Have Called - Double Blue Tick
Category:
Craft / Writing - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
KFC
Title:
The Everyman Meal - Claw Thing
Category:
Craft / Writing - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
South African National Blood Services
Title:
South African National Blood Services CI
Category:
Branding / Identity System
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Coronation Fund Managers
Title:
Money Maker
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Surf Shack Surfing School
Title:
True Stories
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Western Cape Government
Title:
First Kiss
Category:
Cinema Advertising
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mondelez
Title:
Cadbury Pre Joy
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
FoodBank SA (now known as FoodForward SA)
Title:
The annual report that feeds the hungry
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Award:
2017 Design Merit Award
Points:
5.0