The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


South Africa

Client

Title

Category

Award

Points

KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign Points: 25.0
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign Points: 25.0
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications Points: 15.0
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Craft / Writing - Campaign Points: 15.0
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Experiential Radio Points: 15.0
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising Points: 15.0
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners Points: 15.0
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding Points: 10.0
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Use of Music - Single or Campaign Points: 10.0
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign Points: 10.0
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign Points: 10.0
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign Points: 10.0
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Writing - Campaign Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Branded Entertainment Points: 10.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Innovation in Branded Entertainment Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Interactive / Online Points: 10.0
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series Points: 10.0
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign Points: 2.0
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Cinematography / Single Points: 2.0
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single Points: 2.0
MTV #FCKHIV Agency: Ogilvy / Johannesburg Client: Viacom Category: Branded Social Post / Single Points: 2.0
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign Points: 2.0
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign Points: 2.0
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Writing - Campaign Points: 2.0
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Writing - Campaign Points: 2.0
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign Points: 2.0
Words are all you need. Agency: FCB / Cape Town Client: Exclusive Books Category: Craft / Writing - Campaign Points: 2.0
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign Points: 2.0
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign Points: 2.0
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign Points: 2.0
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign Points: 2.0
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign Points: 2.0
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single Points: 2.0
Fly on the Bathroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single Points: 2.0
Fly on the Living Room Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single Points: 2.0
Fly on the Bedroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single Points: 2.0
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single Points: 2.0
HeShe Agency: DDB South Africa / Bryanston Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign Points: 2.0
More Music You Love Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 2.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration Points: 2.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications Points: 2.0
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign Points: 2.0
Chasing the Dragon Agency: 7Films / Cape Town Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single Points: 2.0
#ChooseYourFamily Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign Points: 2.0
News24 Edge Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign Points: 2.0
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign Points: 2.0
Never Unsanitary Pads Agency: Joe Public (Pty) Ltd / Bryanston Client: One School At A Time Category: Print / Flat & Dimensional Points: 2.0
Know Your Strength Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg Client: Zazi Category: Print / Flat & Dimensional Points: 2.0
Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Music Videos Points: 2.0

KFC

KFC Double Down - Sad Man

Craft / Writing - Campaign

2018 Radio Gold Pencil

25.0

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

2018 Radio Gold Pencil

25.0

Sanlam

2minuteshowersongs

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Silver Pencil

15.0

Blooms Pharmacy

Even little ones have bad days.

Craft / Writing - Campaign

2018 Radio Silver Pencil

15.0

Sanlam

2minuteshowersongs

Experiential Radio

2018 Radio Silver Pencil

15.0

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

2018 Mobile Silver Pencil

15.0

Huffington Post South Africa

Stop The Cycle

Online Advertising / Banners

2018 Interactive Silver Pencil

15.0

Goodbye Malaria

Beautiful Pathogens

Branding

2018 Health, Wellness & Pharma Bronze Pencil

10.0

Cell C

iGugu

Craft / Use of Music - Single or Campaign

2018 Radio Bronze Pencil

10.0

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

2018 Radio Bronze Pencil

10.0

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

2018 Radio Bronze Pencil

10.0

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

2018 Radio Bronze Pencil

10.0

Flight Centre

World Gone Mad

Craft / Writing - Campaign

2018 Radio Bronze Pencil

10.0

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

2018 Mobile Bronze Pencil

10.0

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Interactive / Online

2018 Interactive Bronze Pencil

10.0

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

2018 Design Bronze Pencil

10.0

Indiefin

Be Indie

Craft - Use of Music / Original Music - Single or Campaign

2018 Moving Image Craft Merit Award

2.0

Indiefin

Be Indie

Craft - Cinematography / Single

2018 Moving Image Craft Merit Award

2.0

Indiefin

Be Indie

Craft - Editing / Single

2018 Moving Image Craft Merit Award

2.0

Viacom

MTV #FCKHIV

Branded Social Post / Single

2018 Social Media Merit Award

2.0

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Wall

Craft / Sound Design - Single or Campaign

2018 Radio Merit Award

2.0

Cell C

iGugu

Craft / Writing - Campaign

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Wall

Craft / Writing - Campaign

2018 Radio Merit Award

2.0

KFC

Virgin Mojito - Drink Anywhere

Craft / Writing - Campaign

2018 Radio Merit Award

2.0

Exclusive Books

Words are all you need.

Craft / Writing - Campaign

2018 Radio Merit Award

2.0

Cell C

iGugu

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

KFC

Virgin Mojito - Drink Anywhere

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Wall

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

Flight Centre

World Gone Mad

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

Blooms Pharmacy

Even little ones have bad days.

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

Flight Centre

Knowledge

Broadcast / Any Length - Single

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Bathroom Wall

Broadcast / Any Length - Single

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Living Room Wall

Broadcast / Any Length - Single

2018 Radio Merit Award

2.0

Tiger Brands

Fly on the Bedroom Wall

Broadcast / Any Length - Single

2018 Radio Merit Award

2.0

Flight Centre

A.I.

Broadcast / Any Length - Single

2018 Radio Merit Award

2.0

Commission for Gender Equality

HeShe

Craft / Photography - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Jacaranda FM

More Music You Love

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Merit Award

2.0

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

2018 Mobile Merit Award

2.0

KFC

KFC Suppertime Stories

Applications

2018 Mobile Merit Award

2.0

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Online Films & Video / Varying Length Campaign

2018 Film Merit Award

2.0

Surfshack Outreach

Chasing the Dragon

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Cape of Good Hope SPCA

#ChooseYourFamily

Television / Short Form - Campaign

2018 Film Merit Award

2.0

24.com

News24 Edge

Television / Short Form - Campaign

2018 Film Merit Award

2.0

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Digital / Social Media & Viral Marketing - Campaign

2018 Direct Marketing Merit Award

2.0

One School At A Time

Never Unsanitary Pads

Print / Flat & Dimensional

2018 Direct Marketing Merit Award

2.0

Zazi

Know Your Strength

Print / Flat & Dimensional

2018 Direct Marketing Merit Award

2.0

Pernod Ricard

Absolut One Source

Music Videos

2018 Branded Entertainment Merit Award

2.0

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