The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


South Africa

Client

Title

Category

Award

Points

Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Use of Licensed Music Points: 9.00
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person Points: 9.00
Jab Jab Agency: Grey Advertising Africa / Johannesburg Client: Savanna Category: Craft / Writing - Single Points: 9.00
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series Points: 4.50
Plan (a) Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg Client: AfriSam + BlackStudio Category: Physical Items Points: 3.00
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Integrated Campaign Points: 3.00
Anti High-jack Ads Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg Client: Vodacom Category: Innovation & Transformation / Innovation in Data Points: 3.00
Hurt People, Hurt People. Agency: Romance Films / Cape Town + FCB Africa / Cape Town Client: Western Cape Government Category: Casting Points: 3.00
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Cinema Advertising Points: 3.00
Many Jobs Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg Client: Blackboard Category: Newspaper / Series Points: 3.00
Parental Control Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg Client: Vodacom Category: Newspaper / Series Points: 3.00
DYICTA Logo Design Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg Client: Digital Youth ICT Academy Category: Brand Identity / System Points: 3.00
DYICTA Logo Design Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg Client: Digital Youth ICT Academy Category: Brand Identity / Rebranding Points: 3.00
Priceless Print Agency: M&C Saatchi Abel + Mindshare Client: Standard Bank Category: Innovation & Transformation / Innovation in Print Points: 3.00
Plan (a) Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg Client: AfriSam + BlackStudio Category: Innovation & Transformation / Innovation in Print Points: 3.00
Bee & Bee Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg Client: Inverroche Category: Packaging / Specialty Points: 3.00
Silent Letters Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg Client: Lexus South Africa Category: Craft / Writing - Series Points: 3.00
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive Points: 3.00
Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Direction / Single Points: 3.00
Game On Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg Client: Volkswagen South Africa Category: Visual Craft / Animation Points: 3.00
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Experiential & Installations / Brand Installations Points: 1.50

KFC

Anything for the Taste

Use of Licensed Music

2023 Music & Sound Craft Bronze Pencil

9.00

Carling Black Label

Bride Armour

Events / In-Person

2023 Experiential & Immersive Bronze Pencil

9.00

Savanna

Jab Jab

Craft / Writing - Single

2023 Radio & Audio Bronze Pencil

9.00

Spotify Japan

Sound Tour

Out of Home / Series

2023 Design Bronze Pencil

4.50

AfriSam + BlackStudio

Plan (a)

Physical Items

2023 Direct Marketing Merit Award

3.00

Yum KFC

Anything for the Taste

Integrated Campaign

2023 Integrated Merit Award

3.00

Vodacom

Anti High-jack Ads

Innovation & Transformation / Innovation in Data

2023 Creative Use of Data Merit Award

3.00

Western Cape Government

Hurt People, Hurt People.

Casting

2023 Moving Image Craft & Production Merit Award

3.00

Yum KFC

Anything for the Taste

Cinema Advertising

2023 Film & Video Merit Award

3.00

Blackboard

Many Jobs

Newspaper / Series

2023 Print & Promotional Merit Award

3.00

Vodacom

Parental Control

Newspaper / Series

2023 Print & Promotional Merit Award

3.00

Digital Youth ICT Academy

DYICTA Logo Design

Brand Identity / System

2023 Design Merit Award

3.00

Digital Youth ICT Academy

DYICTA Logo Design

Brand Identity / Rebranding

2023 Design Merit Award

3.00

Standard Bank

Priceless Print

Innovation & Transformation / Innovation in Print

2023 Print & Promotional Merit Award

3.00

AfriSam + BlackStudio

Plan (a)

Innovation & Transformation / Innovation in Print

2023 Print & Promotional Merit Award

3.00

Inverroche

Bee & Bee

Packaging / Specialty

2023 Design Merit Award

3.00

Lexus South Africa

Silent Letters

Craft / Writing - Series

2023 Radio & Audio Merit Award

3.00

Carling Black Label

Bride Armour

Experiential & Installations / Experiential & Immersive

2023 Out of Home Merit Award

3.00

KFC

Anything for the Taste

Direction / Single

2023 Moving Image Craft & Production Merit Award

3.00

Volkswagen South Africa

Game On

Visual Craft / Animation

2023 Interactive & Mobile Craft Merit Award

3.00

Spotify Japan

Sound Tour

Experiential & Installations / Brand Installations

2023 Out of Home Merit Award

1.50

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