The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


South Africa

Client

Title

Category

Award

Points

Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single Points: 25.0
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign Points: 25.0
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign Points: 25.0
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content Points: 15.0
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations Points: 15.0
Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign Points: 15.0
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single Points: 15.0
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign Points: 15.0
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo Points: 10.0
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single Points: 10.0
MK is (story 1, character 1) Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Broadcast Design / Campaign Points: 10.0
Guess who’s been watching DStv - Chopstix Agency: Studio Zoo / Randburg Client: DStv Category: Promos / Television Promo Points: 5.0
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations Points: 5.0
Milky Way Agency: Joe Public / Rivonia Client: Clover Category: Broadcast Design / Animation Points: 5.0
PAPER LOVES DESIGN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTALIS Category: Direct Mail / Single or Campaign Points: 5.0
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign Points: 5.0
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign Points: 5.0
Style Guide Agency: 140 BBDO / Cape Town Client: Oude Meester Brandy Category: Corporate Identity / Individual Item Points: 5.0
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Integrated Branding / Consumer Campaign Points: 5.0
The Voiceless Campaign Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign Points: 5.0
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Experiential Advertising / Events and Competitions Points: 5.0
YouTube Interventions Agency: Ogilvy Cape Town / Cape Town Client: Wilderness Foundation Category: Non-Broadcast / Online Points: 5.0
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single Points: 5.0
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Television / :30/:25 - Campaign Points: 5.0
The Last Dictator Standing Agency: Black River FC / Johannesburg Client: Nando's South Africa Category: Consumer Television / 60 Second - Single Points: 5.0
Martin Luther King Jr. Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single Points: 5.0
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Radio / Campaign Points: 5.0
Xtra View Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign Points: 5.0
Suburbia Can't Compete Agency: FoxP2 / Cape Town Client: Media 24 Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Advanced Obstacle Detector "Deer" Agency: Draftfcb South Africa / Sandton Client: Lexus Category: Magazine / Full Page or Spread - Single Points: 5.0
Blemish Agency: Bester Burke Slingers / Cape Town Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign Points: 5.0

South African Breweries

Be the Coach

Brand Transformation / Single

2012 Interactive Gold Pencil

25.0

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

2012 Design Gold Pencil

25.0

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

2012 Advertising Gold Pencil

25.0

South African Breweries

Be the Coach

Innovation in Branded Content

2012 Branded Entertainment Silver Pencil

15.0

Wimpy

Braille Burgers

Events and Installations

2012 Branded Entertainment Silver Pencil

15.0

Unilever Pty Ltd

Skip Evolution of Washing

Sustainability in Design / Single or Campaign

2012 Design Silver Pencil

15.0

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

2012 Advertising Silver Pencil

15.0

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

2012 Advertising Silver Pencil

15.0

MK

MK is

Promos / Television Promo

2012 Branded Entertainment Bronze Pencil

10.0

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Bronze Pencil

10.0

MK

MK is (story 1, character 1)

Broadcast Design / Campaign

2012 Design Bronze Pencil

10.0

DStv

Guess who’s been watching DStv - Chopstix

Promos / Television Promo

2012 Branded Entertainment Merit Award

5.0

Wimpy

Wimpy Braille Burgers

Events and Installations

2012 Branded Entertainment Merit Award

5.0

Clover

Milky Way

Broadcast Design / Animation

2012 Design Merit Award

5.0

ANTALIS

PAPER LOVES DESIGN

Direct Mail / Single or Campaign

2012 Design Merit Award

5.0

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

2012 Design Merit Award

5.0

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

2012 Design Merit Award

5.0

Oude Meester Brandy

Style Guide

Corporate Identity / Individual Item

2012 Design Merit Award

5.0

South African Breweries

Be the Coach

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

The Zimbabwean Newspaper

The Voiceless Campaign

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

Wimpy

Wimpy Braille Burgers

Experiential Advertising / Events and Competitions

2012 Advertising Merit Award

5.0

Wilderness Foundation

YouTube Interventions

Non-Broadcast / Online

2012 Advertising Merit Award

5.0

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

2012 Advertising Merit Award

5.0

McDonalds

Kids Birthday Parties

Consumer Television / :30/:25 - Campaign

2012 Advertising Merit Award

5.0

Nando's South Africa

The Last Dictator Standing

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

Nelson Mandela Foundation

Martin Luther King Jr.

Public Service / Radio - Single

2012 Advertising Merit Award

5.0

McDonalds

Kids Birthday Parties

Consumer Radio / Campaign

2012 Advertising Merit Award

5.0

Multichoice Dstv

Xtra View

Consumer Radio / Campaign

2012 Advertising Merit Award

5.0

Media 24

Suburbia Can't Compete

Magazine / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

Lexus

Advanced Obstacle Detector "Deer"

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Yardley Oatmeal Spot Buster

Blemish

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

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