The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


South Africa

Client

Title

Category

Award

Points

A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single Points: 75.0
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single Points: 15.0
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice Points: 10.0
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response Points: 10.0
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single Points: 10.0
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 10.0
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign Points: 10.0
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign Points: 10.0
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single Points: 10.0
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign Points: 10.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online Points: 10.0
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty Points: 10.0
Nando's Peri Thread Book Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues Points: 10.0
Soweto Gold '76 Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static Points: 10.0
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System Points: 10.0
Here's to Us Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Sound Design / Sound Design - Single Points: 5.0
Money Maker Agency: Net#work BBDO / Johannesburg Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single Points: 5.0
Here's to Us Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Editing / Editing - Single Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Campaign Points: 5.0
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building Points: 5.0
The Everyman Meal - Coloured Weights Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 5.0
You Should Have Called - Email Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single Points: 5.0
The Everyman Meal - Cherry Lip Balm Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 5.0
BMW Original Parts Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign Points: 5.0
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign Points: 5.0
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 5.0
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 5.0
The Slave Calendar Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 5.0
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign Points: 5.0
Babe vs Mom Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single Points: 5.0
Dude vs Pensioner Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single Points: 5.0
True Stories Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign Points: 5.0
First Kiss Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising Points: 5.0
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing Points: 5.0
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Print / Flat & Dimensional Points: 5.0
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary Points: 5.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video Points: 5.0
The annual report that feeds the hungry Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Branding / Integrated Online Points: 5.0

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

2017 Radio Gold Pencil

75.0

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

2017 Radio Silver Pencil

15.0

Ster-Kinekor

#OpenEyes

Brand Voice

2017 Public Relations Bronze Pencil

10.0

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

2017 Social Media Bronze Pencil

10.0

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

2017 Radio Bronze Pencil

10.0

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

2017 Radio Bronze Pencil

10.0

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

2017 Radio Bronze Pencil

10.0

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

2017 Radio Bronze Pencil

10.0

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

2017 Print & Outdoor Bronze Pencil

10.0

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

KFC

Shakin' Shakin'

Innovation in Film / Online

2017 Film Bronze Pencil

10.0

Soweto Gold

Marked by Bravery

Packaging / Specialty

2017 Design Bronze Pencil

10.0

Nando's

Nando's Peri Thread Book

Promotional / Booklets, Brochures, & Product Catalogues

2017 Design Bronze Pencil

10.0

Soweto Gold

Soweto Gold '76

Typography / Static

2017 Design Bronze Pencil

10.0

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

2017 Design Bronze Pencil

10.0

Diageo

Here's to Us

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Merit Award

5.0

Coronation Fund Managers

Money Maker

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

Diageo

Here's to Us

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Campaign

2017 Public Relations Merit Award

5.0

Nedbank

Meet Sandile

Social Engagement / Community Building

2017 Social Media Merit Award

5.0

KFC

The Everyman Meal - Coloured Weights

Craft / Writing - Single

2017 Radio Merit Award

5.0

Vodacom

You Should Have Called - Email

Craft / Writing - Single

2017 Radio Merit Award

5.0

KFC

The Everyman Meal - Cherry Lip Balm

Craft / Writing - Single

2017 Radio Merit Award

5.0

BMW South Africa

BMW Original Parts

Broadcast / Any Length - Campaign

2017 Radio Merit Award

5.0

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

2017 Radio Merit Award

5.0

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2017 Print & Outdoor Merit Award

5.0

Volkswagen

Technically

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2017 Print & Outdoor Merit Award

5.0

Iziko Museums of South Africa

The Slave Calendar

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Volkswagen

Technically

Publishing / Magazine - Campaign

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Babe vs Mom

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Dude vs Pensioner

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Surf Shack Surfing School

True Stories

Online Films & Video / Short Form - Campaign

2017 Film Merit Award

5.0

Western Cape Government

First Kiss

Cinema Advertising

2017 Film Merit Award

5.0

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

2017 Direct Marketing Merit Award

5.0

South African Breweries

The SAB Spike Detector Coaster

Print / Flat & Dimensional

2017 Direct Marketing Merit Award

5.0

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Merit Award

5.0

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

2017 Interactive Merit Award

5.0

FoodBank SA (now known as FoodForward SA)

The annual report that feeds the hungry

Branding / Annual Reports & Corporate Sustainability Reports

2017 Design Merit Award

5.0

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Branding / Integrated Online

2017 Cross-Platform Merit Award

5.0

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