The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
South Africa
Client
Title
Category
Award
Points
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg Client: Zazi Category: Print / Flat & Dimensional
Points: 2.0
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston Client: One School At A Time Category: Print / Flat & Dimensional
Points: 2.0
HeShe
Agency: DDB South Africa / Bryanston Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Points: 2.0
Even little ones have bad days.
Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Points: 2.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign
Points: 2.0
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign
Points: 2.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Words are all you need.
Agency: FCB / Cape Town Client: Exclusive Books Category: Craft / Writing - Campaign
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Writing - Campaign
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Writing - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
Points: 2.0
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Points: 2.0
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single
Points: 2.0
Absolut One Source
Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Online / Short Form - Campaign
Points: 2.0
News24 Edge
Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign
Points: 2.0
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Points: 2.0
MTV #FCKHIV
Agency: Ogilvy / Johannesburg Client: Viacom Category: Branded Social Post / Single
Points: 2.0
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Cinematography / Single
Points: 2.0
Absolut One Source
Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Music Videos
Points: 2.0
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
Points: 2.0
Chasing the Dragon
Agency: 7Films / Cape Town Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
Points: 2.0
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Client:
Zazi
Title:
Know Your Strength
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
One School At A Time
Title:
Never Unsanitary Pads
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Commission for Gender Equality
Title:
HeShe
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Exclusive Books
Title:
Words are all you need.
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Viacom
Title:
MTV #FCKHIV
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Surfshack Outreach
Title:
Chasing the Dragon
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Jacaranda FM
Title:
More Music You Love
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0